--- title: Paid Media Agency for Google, Meta & LinkedIn | Cut The Lag description: I run paid search, paid social and remarketing as one program, with attribution that shows which channel actually drives your revenue. image: https://www.cutthelag.com/hubfs/raw_assets/public/cutthelag-v3/images/og/og-paid-media.jpg --- [![cutthelag](https://www.cutthelag.com/hubfs/raw_assets/public/cutthelag-v3/images/logo-lockup-light.svg)](https://www.cutthelag.com/?hsLang=en) - [Services ▾](https://www.cutthelag.com/services/performance-marketing?hsLang=en) - [Performance Marketing](https://www.cutthelag.com/services/performance-marketing?hsLang=en) - [Conversion Tracking & Attribution](https://www.cutthelag.com/services/conversion-tracking?hsLang=en) - [Google Ads](https://www.cutthelag.com/services/google-ads?hsLang=en) - [Paid Social (LinkedIn & Meta)](https://www.cutthelag.com/services/paid-social?hsLang=en) - [Demand Generation](https://www.cutthelag.com/services/demand-generation?hsLang=en) - [Account-Based Marketing](https://www.cutthelag.com/services/abm?hsLang=en) - [+ Growth Marketing layer](https://www.cutthelag.com/services/growth-marketing?hsLang=en) - [Who I Serve ▾](https://www.cutthelag.com/who-we-serve/b2b-saas?hsLang=en) - [SMBs & Local Businesses](https://www.cutthelag.com/who-we-serve/smb?hsLang=en) - [B2B SaaS](https://www.cutthelag.com/who-we-serve/b2b-saas?hsLang=en) - [Results](https://www.cutthelag.com/#results) - [About ▾](https://www.cutthelag.com/about?hsLang=en) - [About me](https://www.cutthelag.com/about?hsLang=en) - [Built with AI in 3 days](https://www.cutthelag.com/built-with-ai?hsLang=en) - [Blog](https://www.cutthelag.com/blog?hsLang=en) - [Book a call →](https://www.cutthelag.com/about#contact) Paid media agency # Paid media agency for teams that need ads to pay back. I run paid search, paid social and remarketing on Google, Meta and LinkedIn. One plan, one budget view and one source of truth for what your advertising actually returns. Paid search Paid social Remarketing Performance Max Attribution [Get a free account review →](https://www.cutthelag.com/paid-media-agency#contact) In short ## What does a paid media agency do? Paid media is advertising you pay for directly: search ads, social ads, display, video and remarketing. The job is deciding where each dollar should go, building the campaigns, testing creative and measuring what the spend returns. I manage paid media as one program, so budget moves to whichever channel is producing customers at the best cost, backed by conversion tracking that connects your ads to revenue. What's included ## Paid media under one plan. 🔎 #### Paid search Google and Microsoft search campaigns built around buying intent. 📱 #### Meta Ads Prospecting, retargeting and lookalike audiences on Facebook and Instagram. 💼 #### LinkedIn Ads Precise B2B targeting by title, company and industry, ideal for demand gen and ABM. 🔁 #### Remarketing Coordinated retargeting across channels to bring back high-intent visitors. 🧪 #### Creative testing Structured testing of messages, formats and landing pages. 📊 #### Attribution Conversion tracking and reporting that show which channel actually drives revenue. +420% ROAS after an attribution rebuild 3× best-ever webinar attendance +260% ROAS for a B2B client $9.80 cost per admissions lead How it works ## Audit, fix, then scale. 01 #### Audit I review your account structure, search terms, wasted spend and tracking line by line. 02 #### Fix the foundation I tie conversion tracking to real outcomes, clean up the structure and tighten negatives. 03 #### Launch and optimize I rebuild campaigns around intent, then optimize weekly on the numbers that matter. 04 #### Scale what pays I move budget by marginal return and report clearly on cost per acquisition and revenue. Results ## Paid media results across channels. SpiffyOn-demand car care (in-house) ROAS up 420% after an attribution rebuild In-house at Spiffy, I connected Meta's Conversions API and Google Ads to CRM outcomes, then scaled what the real data rewarded. ROAS +420% B2C CAC: $52 → $16 B2B CPL: $181 → $57 Meta CAPI Google Ads Berkeley School of TheologyHigher education (client) 3× the best-attended webinar in the school's history For Berkeley School of Theology, I ran per-webinar Meta campaigns, built dedicated landing pages and launched a new search account. 3× webinar attendance 322 leads at $9.80 CPL Search CTR 9.94% Meta Ads Google Ads Nopal CyberB2B cybersecurity (client) Conversion rate up 7× on a smaller budget For Nopal Cyber, I reallocated budget by marginal return, lowered target CPA and rebuilt the keyword structure. Conv. rate: 0.49% → 3.61% ROAS +260% Contacts +55% Google Ads LinkedIn Ads What clients say ## Measurement you can actually trust. Faysul strengthened our measurement foundation by implementing lower-funnel conversion tracking for applications, approvals, and activations, connecting key systems through Zapier, and improving the data available for campaign and budget decisions. He clearly understands that successful paid acquisition requires more than campaign management: it depends on sound measurement, ongoing testing, strong positioning, and a workable end-to-end funnel. EK Ethan Kirk Marketing leader at CardFlight — client He's incredibly analytical, but not in a way that slows things down — he uses data to actually move things forward. He has a deep understanding of paid media and the full customer journey, and is always thinking about how everything connects rather than optimizing in silos. He asks smart questions, catches things others miss, and consistently turns insights into action. Beyond that, he's just great to work with. Collaborative, engaged, thoughtful, and brings a really positive energy to the team. Would work with him again in a heartbeat. CC Charlotte Carey Account Based Marketing Leader — managed Faysul directly at EverCommerce Faysul demonstrated exceptional commitment and dedication, playing a pivotal role in our growth story. His expertise in paid advertising strategy and insightful contributions significantly propelled our company's success across B2B and B2C audiences. His ability to make tough budget decisions, coupled with his innovative approach, truly set him apart. I am confident that his skills and determination will lead to remarkable achievements. GL Grayson Leverenz Founder at Groove GTM | CMO — senior to Faysul at Spiffy He possesses a unique blend of creativity, analytical skills, and a deep understanding of market dynamics, which he leveraged to drive our growth initiatives successfully. During his tenure of over two years, his contributions were not only numerous but also invaluable — he is a wealth of knowledge when it comes to digital marketing, go-to-market strategy, PPC, SEO, social advertising, and measurement and data analytics. Any organization would be fortunate to have Faysul on board. BC Brian Chapman VP of Growth at ReFiBuy.ai — managed Faysul directly at Spiffy Faysul was a key member of our marketing team, especially in transitioning to Google Analytics 4. His knowledge of GA4 proved essential in generating detailed reports that guided our strategic choices. His adeptness in managing digital ad campaigns, using data, and aligning with company objectives showed his capacity to turn complex data into practical marketing strategies. A valuable addition to any team working on growth marketing and digital strategy. KS Kelsey Sullivan Creative Director at RW3 CultureWizard — same team as Faysul at Spiffy Faysul surprises you. He is continuously bringing in new ideas and easily formulates them to become presentable and functional. He has the ability to analyze different scenarios and constructs, bringing new inferences always. He is an excellent communicator — articulate and clear. He demonstrates a profound professional work ethic with a continuous ability to learn. He is an essential team player and would without a doubt be a productive dynamic to any endeavor he undertakes. LA L'na Arjan Project Manager | Corporate Communications Team Lead — managed Faysul directly at Edelman He has enthusiasm, energy and his relationship with colleagues is one of commitment and respect. He's passionate for his job and the industry, which I personally find amazing. Straight to the point and very concise, which helps a lot in the creative process — he offers really smart insights, too. Also, he's always looking for different approaches for some problems. If you want an articulated “fresh” thinker I do suggest you talk to him. FC Fabio Caveira Associate Creative Director — same team as Faysul at VMLY&R I have had the privilege of working with Faysul for the past two years. Through those years, I have seen Faysul work really hard to achieve his goals while not hesitating to go the extra mile. Faysul is a creative thinker and possesses a can-do attitude, he is a pleasure to work with and passes huge energy of positiveness to his colleagues. SA Saif Abdo Procurement Department Head at Samsung Electronics — same team as Faysul at Samsung Faysul is a hard-working individual and a self-learner. I've been working with Faysul for the past 2 years, and he is definitely an asset to the marketing team. He's been excellent in handling our social media agencies and has a very good eye for details. He has been consistent in delivering results. HM Hani Morrar Founder of The Olive Tree — same team as Faysul at Samsung ← → FAQ ## Questions I get a lot. What is paid media? Paid media is any advertising you pay for directly, like search ads, social ads, display, video and sponsored content, as opposed to earned media (press, word of mouth) or owned media (your website, email list). Which paid media channels are best for B2B? Google Search for existing demand and LinkedIn for precise targeting by role and company usually lead. Meta works well for retargeting and some B2B audiences. How do you decide budget between channels? By marginal return: each extra dollar goes to the channel producing customers at the best cost, based on tracking I trust. Do you run remarketing? Yes. Remarketing across Google, Meta and LinkedIn is part of most programs I run. How is a paid media agency priced? I usually charge a monthly management fee based on channels and scope, separate from media spend. I'll agree on scope with you before any work starts. Can you work alongside our creative agency? Yes. I plan and test creative with your team or designer and focus on targeting, buying and measurement. Related ## Keep exploring. #### [💰 PPC management services Google, Meta and LinkedIn ads, run as one profit-focused program. Learn more →](https://www.cutthelag.com/ppc-management-services?hsLang=en) #### [🔎 Google Ads management Search and Performance Max, managed by me to cost per acquisition and revenue. Learn more →](https://www.cutthelag.com/google-ads-management?hsLang=en) #### [📣 Paid social LinkedIn and Meta ad management. Learn more →](https://www.cutthelag.com/services/paid-social?hsLang=en) ## Make every ad dollar accountable. Share your current spend and targets. I'll show you where the next dollar should go. By submitting this form, you agree to the [Privacy Policy](https://www.cutthelag.com/privacy-policy?hsLang=en) and to be contacted by Cut The Lag by email or phone about your inquiry. [![Cut The Lag](https://www.cutthelag.com/hubfs/raw_assets/public/cutthelag-v3/images/logo-lockup-dark.svg)](https://www.cutthelag.com/?hsLang=en) \> marketing that actually works I’m Faysul Amin: performance marketing, demand gen and ABM for SMBs and B2B SaaS. Based in Fort Worth, Texas. Working with clients across the US. [faysul@cutthelag.com](mailto:faysul@cutthelag.com) Services - [Performance Marketing](https://www.cutthelag.com/services/performance-marketing?hsLang=en) - [Conversion Tracking](https://www.cutthelag.com/services/conversion-tracking?hsLang=en) - [Google Ads](https://www.cutthelag.com/services/google-ads?hsLang=en) - [Paid Social](https://www.cutthelag.com/services/paid-social?hsLang=en) - [Demand Generation](https://www.cutthelag.com/services/demand-generation?hsLang=en) - [Account-Based Marketing](https://www.cutthelag.com/services/abm?hsLang=en) - [Growth Marketing](https://www.cutthelag.com/services/growth-marketing?hsLang=en) Specialties - [Conversion tracking setup](https://www.cutthelag.com/conversion-tracking-agency?hsLang=en) - [Google Ads management](https://www.cutthelag.com/google-ads-management?hsLang=en) - [PPC management](https://www.cutthelag.com/ppc-management-services?hsLang=en) - [Paid media management](https://www.cutthelag.com/paid-media-agency?hsLang=en) - [SEM](https://www.cutthelag.com/sem-agency?hsLang=en) - [Google Ads contractor](https://www.cutthelag.com/google-ads-contractor?hsLang=en) - [Google Ads consultant, Fort Worth](https://www.cutthelag.com/google-ads-consultant-fort-worth?hsLang=en) Who I serve - [SMBs & Local Businesses](https://www.cutthelag.com/who-we-serve/smb?hsLang=en) - [B2B SaaS](https://www.cutthelag.com/who-we-serve/b2b-saas?hsLang=en) About - [About me](https://www.cutthelag.com/about?hsLang=en) - [Built with AI in 3 days](https://www.cutthelag.com/built-with-ai?hsLang=en) - [Blog](https://www.cutthelag.com/blog?hsLang=en) - [Contact](https://www.cutthelag.com/about#contact) © 2026 Cut The Lag LLC. 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[Privacy Policy](https://www.cutthelag.com/privacy-policy?hsLang=en)·[Terms of Use](https://www.cutthelag.com/terms?hsLang=en) ```json { "@context" : "https://schema.org", "@id" : "https://www.cutthelag.com/#organization", "@type" : [ "Organization", "ProfessionalService" ], "address" : { "@type" : "PostalAddress", "addressCountry" : "US", "addressLocality" : "Fort Worth", "addressRegion" : "TX" }, "areaServed" : [ { "@type" : "AdministrativeArea", "name" : "Dallas-Fort Worth metro area, TX" }, { "@type" : "Country", "name" : "United States" } ], "description" : "Cut The Lag is the performance marketing and demand generation practice of Faysul Amin in Fort Worth, Texas: conversion tracking, Google Ads, paid social, demand gen and ABM for SMBs and B2B SaaS companies across the US.", "email" : "faysul@cutthelag.com", "founder" : { "@id" : "https://www.cutthelag.com/about#person" }, "hasMap" : "https://maps.google.com/?cid=1668534459841441438", "image" : "//245745755.fs1.hubspotusercontent-na2.net/hubfs/245745755/raw_assets/public/cutthelag-v3/images/logo-email-dark.png", "knowsAbout" : [ "Conversion tracking", "Google Ads Enhanced Conversions", "Meta Conversions API", "GCLID offline conversion imports", "Google Ads management", "Performance Max", "PPC management", "Search engine marketing", "Paid social advertising", "LinkedIn Ads", "Meta Ads", "B2B demand generation", "Account-based marketing", "HubSpot", "Salesforce", "Google Tag Manager", "Google Analytics 4" ], "legalName" : "Cut The Lag LLC", "logo" : "//245745755.fs1.hubspotusercontent-na2.net/hubfs/245745755/raw_assets/public/cutthelag-v3/images/logo-email-dark.png", "name" : "Cut The Lag", "sameAs" : [ "https://www.linkedin.com/company/cut-the-lag", "https://maps.google.com/?cid=1668534459841441438" ], "url" : "https://www.cutthelag.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.cutthelag.com/#website", "@type" : "WebSite", "inLanguage" : "en-US", "name" : "Cut The Lag", "publisher" : { "@id" : "https://www.cutthelag.com/#organization" }, "url" : "https://www.cutthelag.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.cutthelag.com/paid-media-agency#webpage", "@type" : "WebPage", "about" : { "@id" : "https://www.cutthelag.com/#organization" }, "description" : "I run paid search, paid social and remarketing as one program, with attribution that shows which channel actually drives your revenue.", "inLanguage" : "en-US", "isPartOf" : { "@id" : "https://www.cutthelag.com/#website" }, "name" : "Paid Media Agency for Google, Meta & LinkedIn | Cut The Lag", "url" : "https://www.cutthelag.com/paid-media-agency" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.cutthelag.com/about#person", "@type" : "Person", "address" : { "@type" : "PostalAddress", "addressCountry" : "US", "addressLocality" : "Fort Worth", "addressRegion" : "TX" }, "jobTitle" : "AI-Native Performance & Demand Gen Marketer", "knowsAbout" : [ "Performance marketing", "Demand generation", "Conversion tracking", "Google Ads", "Paid social", "Account-based marketing", "Marketing attribution", "Growth marketing", "HubSpot" ], "name" : "Faysul Amin", "sameAs" : [ "https://www.linkedin.com/in/faysul-amin/" ], "url" : "https://www.cutthelag.com/about", "worksFor" : { "@id" : "https://www.cutthelag.com/#organization" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.cutthelag.com/paid-media-agency#service", "@type" : "Service", "areaServed" : [ { "@type" : "Country", "name" : "United States" } ], "description" : "I run paid search, paid social and remarketing as one program, with attribution that shows which channel actually drives your revenue.", "name" : "Paid media management", "provider" : { "@id" : "https://www.cutthelag.com/#organization" }, "serviceType" : "Paid media management", "url" : "https://www.cutthelag.com/paid-media-agency" } ``` ```json { "@context" : "https://schema.org", "@type" : "FAQPage", "mainEntity" : [ { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Paid media is any advertising you pay for directly, like search ads, social ads, display, video and sponsored content, as opposed to earned media (press, word of mouth) or owned media (your website, email list)." }, "name" : "What is paid media?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Google Search for existing demand and LinkedIn for precise targeting by role and company usually lead. 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