--- title: Account-Based Marketing (ABM) Services | Cut The Lag description: ABM for the accounts that matter. I select target accounts, map buying committees and run coordinated plays across ads, email and your SDR team. image: https://www.cutthelag.com/hubfs/raw_assets/public/cutthelag-v3/images/og/og-abm.jpg --- [![cutthelag](https://www.cutthelag.com/hubfs/raw_assets/public/cutthelag-v3/images/logo-lockup-light.svg)](https://www.cutthelag.com/?hsLang=en) - [Services ▾](https://www.cutthelag.com/services/performance-marketing?hsLang=en) - [Performance Marketing](https://www.cutthelag.com/services/performance-marketing?hsLang=en) - [Conversion Tracking & Attribution](https://www.cutthelag.com/services/conversion-tracking?hsLang=en) - [Google Ads](https://www.cutthelag.com/services/google-ads?hsLang=en) - [Paid Social (LinkedIn & Meta)](https://www.cutthelag.com/services/paid-social?hsLang=en) - [Demand Generation](https://www.cutthelag.com/services/demand-generation?hsLang=en) - [Account-Based Marketing](https://www.cutthelag.com/services/abm?hsLang=en) - [+ Growth Marketing layer](https://www.cutthelag.com/services/growth-marketing?hsLang=en) - [Who I Serve ▾](https://www.cutthelag.com/who-we-serve/b2b-saas?hsLang=en) - [SMBs & Local Businesses](https://www.cutthelag.com/who-we-serve/smb?hsLang=en) - [B2B SaaS](https://www.cutthelag.com/who-we-serve/b2b-saas?hsLang=en) - [Results](https://www.cutthelag.com/#results) - [About ▾](https://www.cutthelag.com/about?hsLang=en) - [About me](https://www.cutthelag.com/about?hsLang=en) - [Built with AI in 3 days](https://www.cutthelag.com/built-with-ai?hsLang=en) - [Blog](https://www.cutthelag.com/blog?hsLang=en) - [Book a call →](https://www.cutthelag.com/about#contact) Services · Account-based marketing # ABM for the accounts that actually matter. When your market is a list of companies, not a crowd, spray-and-pray wastes money. I pick the right accounts, map the buying committee and run coordinated plays across ads, email and your SDR team. Target accounts Buying committees 6Sense intent data LinkedIn ABM SDR alignment [Map your target accounts →](https://www.cutthelag.com/services/abm#contact) [See demand generation](https://www.cutthelag.com/services/demand-generation?hsLang=en) How I run ABM ## From account list to closed deal. 01 #### Select the accounts ICP scoring, firmographics and intent data to build a tiered target account list. 02 #### Map the committee Identify the decision-makers, champions and blockers at each account, with messaging for each. 03 #### Run the plays Coordinated LinkedIn, display, email and SDR touches, sequenced by account tier. 04 #### Engage sales Account-level alerts and talking points so reps call at the right moment. 05 #### Measure accounts, not leads Track account engagement, pipeline and win rate instead of form fills. 06 #### Optimize the list Promote and retire accounts based on engagement every quarter. Case study · ABM ## An account-based program that turned a tradeshow into pipeline. In-house · Ikon Technologies, automotive SaaS selling to dealerships B2B SaaS Demand gen ABM HubSpot Google Ads Meta LinkedIn Email #### The situation I was leading growth in-house. The company sold to dealership owners and executive teams but had no demand generation function. Pipeline came from outbound cold calling, demos had a 70% no-show rate, and the company averaged just 3–5 contracts at NADA, the dealership industry's flagship tradeshow. #### What I did - Built the demand function from zero: strategy, ICPs, buyer personas, target account lists and lead scoring. - Mapped an account-based program to dealership owners and executive buying committees. - Launched an integrated NADA campaign across Google Ads, Meta, LinkedIn and email, with a full awareness-to-demo journey. - Wired HubSpot nurture automation and tightened the SDR follow-up cadence and MQL handoff. - Stood up Power BI and HubSpot dashboards with weekly pacing reviews alongside RevOps. [Let's talk about yours →](https://www.cutthelag.com/services/abm#contact) The results 97 contracts signed at NADA, versus 3–5 in prior years 230+ demos booked from the campaign +310% YoY growth in monthly leads −70% demo no-shows FAQ ## Questions I get a lot. How do you choose target accounts? ICP scoring on firmographics, fit with your best current customers and, where available, intent signals from tools like 6sense. Accounts are tiered so the highest-value ones get the most personalized plays. Do we need an intent data platform to do ABM? It helps, but it isn't required. A well-built target account list, LinkedIn account targeting and a coordinated SDR cadence go a long way. Intent data sharpens timing once the basics work. How do you measure ABM? At the account level: engagement across the buying committee, opportunities created, pipeline and win rate in target accounts. Form fills alone are the wrong scoreboard for ABM. How do sales and marketing work together in ABM? Tightly. Sales helps pick the accounts, gets alerts and talking points when an account engages, and follows a shared cadence. On a tradeshow campaign I ran in-house at Ikon Technologies, that coordination helped take signed contracts from 3–5 to 97. ## Know exactly who you're selling to? Share your ICP and a few dream accounts. I'll show you how I'd go after them. By submitting this form, you agree to the [Privacy Policy](https://www.cutthelag.com/privacy-policy?hsLang=en) and to be contacted by Cut The Lag by email or phone about your inquiry. [![Cut The Lag](https://www.cutthelag.com/hubfs/raw_assets/public/cutthelag-v3/images/logo-lockup-dark.svg)](https://www.cutthelag.com/?hsLang=en) \> marketing that actually works I’m Faysul Amin: performance marketing, demand gen and ABM for SMBs and B2B SaaS. Based in Fort Worth, Texas. Working with clients across the US. [faysul@cutthelag.com](mailto:faysul@cutthelag.com) Services - [Performance Marketing](https://www.cutthelag.com/services/performance-marketing?hsLang=en) - [Conversion Tracking](https://www.cutthelag.com/services/conversion-tracking?hsLang=en) - [Google Ads](https://www.cutthelag.com/services/google-ads?hsLang=en) - [Paid Social](https://www.cutthelag.com/services/paid-social?hsLang=en) - [Demand Generation](https://www.cutthelag.com/services/demand-generation?hsLang=en) - [Account-Based Marketing](https://www.cutthelag.com/services/abm?hsLang=en) - [Growth Marketing](https://www.cutthelag.com/services/growth-marketing?hsLang=en) Specialties - [Conversion tracking setup](https://www.cutthelag.com/conversion-tracking-agency?hsLang=en) - [Google Ads management](https://www.cutthelag.com/google-ads-management?hsLang=en) - [PPC management](https://www.cutthelag.com/ppc-management-services?hsLang=en) - [Paid media management](https://www.cutthelag.com/paid-media-agency?hsLang=en) - [SEM](https://www.cutthelag.com/sem-agency?hsLang=en) - [Google Ads contractor](https://www.cutthelag.com/google-ads-contractor?hsLang=en) - [Google Ads consultant, Fort Worth](https://www.cutthelag.com/google-ads-consultant-fort-worth?hsLang=en) Who I serve - [SMBs & Local Businesses](https://www.cutthelag.com/who-we-serve/smb?hsLang=en) - [B2B SaaS](https://www.cutthelag.com/who-we-serve/b2b-saas?hsLang=en) About - [About me](https://www.cutthelag.com/about?hsLang=en) - [Built with AI in 3 days](https://www.cutthelag.com/built-with-ai?hsLang=en) - [Blog](https://www.cutthelag.com/blog?hsLang=en) - [Contact](https://www.cutthelag.com/about#contact) © 2026 Cut The Lag LLC. 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[Privacy Policy](https://www.cutthelag.com/privacy-policy?hsLang=en)·[Terms of Use](https://www.cutthelag.com/terms?hsLang=en) ```json { "@context" : "https://schema.org", "@id" : "https://www.cutthelag.com/#organization", "@type" : [ "Organization", "ProfessionalService" ], "address" : { "@type" : "PostalAddress", "addressCountry" : "US", "addressLocality" : "Fort Worth", "addressRegion" : "TX" }, "areaServed" : [ { "@type" : "AdministrativeArea", "name" : "Dallas-Fort Worth metro area, TX" }, { "@type" : "Country", "name" : "United States" } ], "description" : "Cut The Lag is the performance marketing and demand generation practice of Faysul Amin in Fort Worth, Texas: conversion tracking, Google Ads, paid social, demand gen and ABM for SMBs and B2B SaaS companies across the US.", "email" : "faysul@cutthelag.com", "founder" : { "@id" : "https://www.cutthelag.com/about#person" }, "hasMap" : "https://maps.google.com/?cid=1668534459841441438", "image" : "//245745755.fs1.hubspotusercontent-na2.net/hubfs/245745755/raw_assets/public/cutthelag-v3/images/logo-email-dark.png", "knowsAbout" : [ "Conversion tracking", "Google Ads Enhanced Conversions", "Meta Conversions API", "GCLID offline conversion imports", "Google Ads management", "Performance Max", "PPC management", "Search engine marketing", "Paid social advertising", "LinkedIn Ads", "Meta Ads", "B2B demand generation", "Account-based marketing", "HubSpot", "Salesforce", "Google Tag Manager", "Google Analytics 4" ], "legalName" : "Cut The Lag LLC", "logo" : "//245745755.fs1.hubspotusercontent-na2.net/hubfs/245745755/raw_assets/public/cutthelag-v3/images/logo-email-dark.png", "name" : "Cut The Lag", "sameAs" : [ "https://www.linkedin.com/company/cut-the-lag", "https://maps.google.com/?cid=1668534459841441438" ], "url" : "https://www.cutthelag.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.cutthelag.com/#website", "@type" : "WebSite", "inLanguage" : "en-US", "name" : "Cut The Lag", "publisher" : { "@id" : "https://www.cutthelag.com/#organization" }, "url" : "https://www.cutthelag.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.cutthelag.com/services/abm#webpage", "@type" : "WebPage", "about" : { "@id" : "https://www.cutthelag.com/#organization" }, "description" : "ABM for the accounts that matter. 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