--- title: Growth Marketing & Funnel Audits | Cut The Lag description: "Know where your business bleeds. My growth marketing layer: funnel audits, email and conversion rate optimization on top of your paid engine." image: https://www.cutthelag.com/hubfs/raw_assets/public/cutthelag-v3/images/og/og-growth.jpg --- [![cutthelag](https://www.cutthelag.com/hubfs/raw_assets/public/cutthelag-v3/images/logo-lockup-light.svg)](https://www.cutthelag.com/?hsLang=en) - [Services ▾](https://www.cutthelag.com/services/performance-marketing?hsLang=en) - [Performance Marketing](https://www.cutthelag.com/services/performance-marketing?hsLang=en) - [Conversion Tracking & Attribution](https://www.cutthelag.com/services/conversion-tracking?hsLang=en) - [Google Ads](https://www.cutthelag.com/services/google-ads?hsLang=en) - [Paid Social (LinkedIn & Meta)](https://www.cutthelag.com/services/paid-social?hsLang=en) - [Demand Generation](https://www.cutthelag.com/services/demand-generation?hsLang=en) - [Account-Based Marketing](https://www.cutthelag.com/services/abm?hsLang=en) - [+ Growth Marketing layer](https://www.cutthelag.com/services/growth-marketing?hsLang=en) - [Who I Serve ▾](https://www.cutthelag.com/who-we-serve/b2b-saas?hsLang=en) - [SMBs & Local Businesses](https://www.cutthelag.com/who-we-serve/smb?hsLang=en) - [B2B SaaS](https://www.cutthelag.com/who-we-serve/b2b-saas?hsLang=en) - [Results](https://www.cutthelag.com/#results) - [About ▾](https://www.cutthelag.com/about?hsLang=en) - [About me](https://www.cutthelag.com/about?hsLang=en) - [Built with AI in 3 days](https://www.cutthelag.com/built-with-ai?hsLang=en) - [Blog](https://www.cutthelag.com/blog?hsLang=en) - [Book a call →](https://www.cutthelag.com/about#contact) Services · Growth marketing layer # Know where your business bleeds. Growth marketing is the layer I add on top of your paid engine. I audit the whole funnel, find where customers and money leak out, then fix it with email, conversion rate optimization and smarter acquisition. Funnel audit Paid advertising Email marketing CRO [Book a funnel audit →](https://www.cutthelag.com/services/growth-marketing#contact) What's included ## Four levers, one growth plan. 🔍 #### Funnel audit Every touchpoint mapped, drop-offs quantified and the revenue you're leaving on the table put in dollars. You get a prioritized fix list from me in about a week. - Enhanced Conversions and Meta CAPI health check - Conversion path analysis - Wasted-spend report #### [🎯 Paid advertising Google, Meta and LinkedIn campaigns built on what the audit found, aimed at your best customers. - Channel and budget plan - Campaign builds - Weekly optimization Performance marketing →](https://www.cutthelag.com/services/performance-marketing?hsLang=en) 📧 #### Email marketing Nurture, onboarding and re-engagement flows that turn leads into customers and customers into repeat buyers. - Lifecycle email flows - Segmentation - Referral programs 🧪 #### Conversion rate optimization Landing page and funnel testing that lifts conversion without raising spend, using VWO for experiments and Microsoft Clarity to see where visitors get stuck. - A/B testing roadmap in VWO - Clarity heatmaps and session recordings - Landing pages, forms and checkout flows Case study · Growth marketing ## CAC from $52 to $16 and ROAS up 420%. In-house · Spiffy, on-demand car care, B2C and B2B fleet B2C B2B Meta TikTok Google Ads Email CRO Meta CAPI #### The situation I was running growth in-house. Unit economics didn't work at scale: B2C customers cost $52 to acquire, B2B leads cost $181, and the ad platforms were optimizing on incomplete conversion data. #### What I did - Rebuilt attribution by connecting Meta's Conversions API and Google Ads to CRM outcomes. - Ran continuous landing page and campaign A/B tests across Meta, TikTok, search and email. - Refined B2B audiences and keywords to lift efficiency at the same budget. - Modeled search demand to prioritize market launches, including Orlando. [Let's talk about yours →](https://www.cutthelag.com/services/growth-marketing#contact) The results $52 → $16 B2C customer acquisition cost $181 → $57 B2B cost per lead, with 3× the lead volume +420% ROAS after the attribution rebuild $0 → $20K MRR in a new market in under a year FAQ ## Questions I get a lot. What's included in a funnel audit? Tracking health (Enhanced Conversions, Meta CAPI, GCLID capture and CRM events), the conversion path from ad to closed deal, landing pages, channel and budget allocation, and wasted spend. You get a prioritized list of fixes with the expected impact of each. Can a lower conversion rate be a good thing? Yes. For ShyftOff, a redesigned landing page took conversion rate from about 1% to 35%. After I filtered out job seekers with negative keywords and swapped in client-facing testimonials, conversion rate settled at 19%, but lead-to-SQL rate jumped from 2% to 60%. Pipeline quality is the goal, not the conversion rate. Do you do email marketing? Yes: lifecycle, nurture, onboarding and re-engagement flows, plus referral programs. One automated referral program I built in-house lifted customer referrals 1,500% year over year. ## Find out where you're bleeding. Book a funnel audit with me. You'll know what's broken, what it costs you and what to fix first. By submitting this form, you agree to the [Privacy Policy](https://www.cutthelag.com/privacy-policy?hsLang=en) and to be contacted by Cut The Lag by email or phone about your inquiry. [![Cut The Lag](https://www.cutthelag.com/hubfs/raw_assets/public/cutthelag-v3/images/logo-lockup-dark.svg)](https://www.cutthelag.com/?hsLang=en) \> marketing that actually works I’m Faysul Amin: performance marketing, demand gen and ABM for SMBs and B2B SaaS. Based in Fort Worth, Texas. Working with clients across the US. [faysul@cutthelag.com](mailto:faysul@cutthelag.com) Services - [Performance Marketing](https://www.cutthelag.com/services/performance-marketing?hsLang=en) - [Conversion Tracking](https://www.cutthelag.com/services/conversion-tracking?hsLang=en) - [Google Ads](https://www.cutthelag.com/services/google-ads?hsLang=en) - [Paid Social](https://www.cutthelag.com/services/paid-social?hsLang=en) - [Demand Generation](https://www.cutthelag.com/services/demand-generation?hsLang=en) - [Account-Based Marketing](https://www.cutthelag.com/services/abm?hsLang=en) - [Growth Marketing](https://www.cutthelag.com/services/growth-marketing?hsLang=en) Specialties - [Conversion tracking setup](https://www.cutthelag.com/conversion-tracking-agency?hsLang=en) - [Google Ads management](https://www.cutthelag.com/google-ads-management?hsLang=en) - [PPC management](https://www.cutthelag.com/ppc-management-services?hsLang=en) - [Paid media management](https://www.cutthelag.com/paid-media-agency?hsLang=en) - [SEM](https://www.cutthelag.com/sem-agency?hsLang=en) - [Google Ads contractor](https://www.cutthelag.com/google-ads-contractor?hsLang=en) - [Google Ads consultant, Fort Worth](https://www.cutthelag.com/google-ads-consultant-fort-worth?hsLang=en) Who I serve - [SMBs & Local Businesses](https://www.cutthelag.com/who-we-serve/smb?hsLang=en) - [B2B SaaS](https://www.cutthelag.com/who-we-serve/b2b-saas?hsLang=en) About - [About me](https://www.cutthelag.com/about?hsLang=en) - [Built with AI in 3 days](https://www.cutthelag.com/built-with-ai?hsLang=en) - [Blog](https://www.cutthelag.com/blog?hsLang=en) - [Contact](https://www.cutthelag.com/about#contact) © 2026 Cut The Lag LLC. 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[Privacy Policy](https://www.cutthelag.com/privacy-policy?hsLang=en)·[Terms of Use](https://www.cutthelag.com/terms?hsLang=en) ```json { "@context" : "https://schema.org", "@id" : "https://www.cutthelag.com/#organization", "@type" : [ "Organization", "ProfessionalService" ], "address" : { "@type" : "PostalAddress", "addressCountry" : "US", "addressLocality" : "Fort Worth", "addressRegion" : "TX" }, "areaServed" : [ { "@type" : "AdministrativeArea", "name" : "Dallas-Fort Worth metro area, TX" }, { "@type" : "Country", "name" : "United States" } ], "description" : "Cut The Lag is the performance marketing and demand generation practice of Faysul Amin in Fort Worth, Texas: conversion tracking, Google Ads, paid social, demand gen and ABM for SMBs and B2B SaaS companies across the US.", "email" : "faysul@cutthelag.com", "founder" : { "@id" : "https://www.cutthelag.com/about#person" }, "hasMap" : "https://maps.google.com/?cid=1668534459841441438", "image" : "//245745755.fs1.hubspotusercontent-na2.net/hubfs/245745755/raw_assets/public/cutthelag-v3/images/logo-email-dark.png", "knowsAbout" : [ "Conversion tracking", "Google Ads Enhanced Conversions", "Meta Conversions API", "GCLID offline conversion imports", "Google Ads management", "Performance Max", "PPC management", "Search engine marketing", "Paid social advertising", "LinkedIn Ads", "Meta Ads", "B2B demand generation", "Account-based marketing", "HubSpot", "Salesforce", "Google Tag Manager", "Google Analytics 4" ], "legalName" : "Cut The Lag LLC", "logo" : "//245745755.fs1.hubspotusercontent-na2.net/hubfs/245745755/raw_assets/public/cutthelag-v3/images/logo-email-dark.png", "name" : "Cut The Lag", "sameAs" : [ "https://www.linkedin.com/company/cut-the-lag", "https://maps.google.com/?cid=1668534459841441438" ], "url" : "https://www.cutthelag.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.cutthelag.com/#website", "@type" : "WebSite", "inLanguage" : "en-US", "name" : "Cut The Lag", "publisher" : { "@id" : "https://www.cutthelag.com/#organization" }, "url" : "https://www.cutthelag.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.cutthelag.com/services/growth-marketing#webpage", "@type" : "WebPage", "about" : { "@id" : "https://www.cutthelag.com/#organization" }, "description" : "Know where your business bleeds. 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