--- title: LinkedIn & Meta Ads Management | Cut The Lag description: Paid social that finds buyers, not browsers. I manage LinkedIn and Meta ads and connect them to your CRM so they optimize to real outcomes. image: https://www.cutthelag.com/hubfs/raw_assets/public/cutthelag-v3/images/og/og-paid-social.jpg --- [![cutthelag](https://www.cutthelag.com/hubfs/raw_assets/public/cutthelag-v3/images/logo-lockup-light.svg)](https://www.cutthelag.com/?hsLang=en) - [Services ▾](https://www.cutthelag.com/services/performance-marketing?hsLang=en) - [Performance Marketing](https://www.cutthelag.com/services/performance-marketing?hsLang=en) - [Conversion Tracking & Attribution](https://www.cutthelag.com/services/conversion-tracking?hsLang=en) - [Google Ads](https://www.cutthelag.com/services/google-ads?hsLang=en) - [Paid Social (LinkedIn & Meta)](https://www.cutthelag.com/services/paid-social?hsLang=en) - [Demand Generation](https://www.cutthelag.com/services/demand-generation?hsLang=en) - [Account-Based Marketing](https://www.cutthelag.com/services/abm?hsLang=en) - [+ Growth Marketing layer](https://www.cutthelag.com/services/growth-marketing?hsLang=en) - [Who I Serve ▾](https://www.cutthelag.com/who-we-serve/b2b-saas?hsLang=en) - [SMBs & Local Businesses](https://www.cutthelag.com/who-we-serve/smb?hsLang=en) - [B2B SaaS](https://www.cutthelag.com/who-we-serve/b2b-saas?hsLang=en) - [Results](https://www.cutthelag.com/#results) - [About ▾](https://www.cutthelag.com/about?hsLang=en) - [About me](https://www.cutthelag.com/about?hsLang=en) - [Built with AI in 3 days](https://www.cutthelag.com/built-with-ai?hsLang=en) - [Blog](https://www.cutthelag.com/blog?hsLang=en) - [Book a call →](https://www.cutthelag.com/about#contact) Services · Paid social # Paid social that finds buyers, not browsers. LinkedIn for reaching the exact titles and companies you sell to. Meta for scale, retargeting and lookalikes built from real customers. I manage both, and I connect them to what happens after the click. LinkedIn Ads Meta Ads Retargeting Lead forms Conversions API [Plan a campaign →](https://www.cutthelag.com/services/paid-social#contact) What I manage ## LinkedIn and Meta ad management. 💼 #### LinkedIn Ads management Reach decision-makers by title, seniority, company and industry, and feed them into your pipeline. - Job title, company and account-list targeting - Lead Gen Forms synced to your CRM - ABM audiences and matched accounts - Sponsored content, document and conversation ads - Creative and audience testing 📱 #### Meta Ads management Facebook and Instagram campaigns that turn attention into leads, bookings and sales. - Prospecting, retargeting and lookalike audiences - Instant forms and landing page funnels - Meta Conversions API, deduplication and event match quality - CRM events sent back to Meta - Webinar and event promotion - Creative concept and variation testing Paid social by the numbers $9.80 cost per admissions lead for Berkeley School of Theology 3× best-ever webinar attendance 5.72% Meta CTR, above benchmark 0.71% → 3.48% LinkedIn CTR for Nopal Cyber Case study · Paid social ## The best-attended webinar in the school's history. Client · Berkeley School of Theology Higher education Meta Ads Google Ads Webinars English & Spanish #### The situation Berkeley School of Theology needed to fill admissions webinars and grow applications for master's and certificate programs, in English and Spanish, on modest budgets and in a category where ad platforms restrict a lot of religious keywords and copy. #### What I did - Ran one Meta campaign per webinar, each ending on the event date, so ads never competed with each other. - Moved sign-ups from a raw Zoom link to a dedicated landing page to fix tracking and conversion. - Launched instant-form admissions campaigns and reusable audience segments across English and Spanish. - Configured Enhanced Conversions and form tracking in Google Ads, and restricted targeting to the 26 states the school serves. [Let's talk about yours →](https://www.cutthelag.com/services/paid-social#contact) The results 3× webinar attendance, the highest in the school's history 322 admissions leads at a $9.80 cost per lead 5.72% Meta click-through rate, well above paid-social benchmarks Record admissions intake FAQ ## Questions I get a lot. How effective is LinkedIn for B2B SaaS lead gen? In most cases, LinkedIn Ads is challenging as your only channel. It's expensive, and not every buyer is active there. But Meta and LinkedIn can both be very effective when they're part of a B2B SaaS demand generation program, with LinkedIn for precision targeting and Meta for reach and retargeting. What if our buyers aren't on LinkedIn? Check before you scale. When I was in-house at Ikon Technologies, LinkedIn produced zero conversions in four weeks. Interviews showed about 90% of the company's customers' decision-makers didn't have LinkedIn accounts. I moved the budget to Meta with retargeting, and Meta became the primary MQL driver. Should Meta optimize to leads? Meta sees a lead as a win; your business only wins when that lead becomes a customer. Sending CRM stages back through the Conversions API lets Meta optimize toward the leads that actually close. LinkedIn or Meta: which should I use? B2B with a clear job-title buyer usually starts on LinkedIn. Consumer, local and education offers usually start on Meta. Many programs use both, with LinkedIn for precision and Meta for scale and retargeting. Do you create the ads? I write copy, plan concepts and direct creative. For design, I work with your team or a designer, or build simple static assets myself. How do you measure success? On leads, pipeline and cost per result, not likes. I set up the Conversions API and CRM syncing so the platforms learn from real outcomes. ## Ready to reach the right people? Tell me who you're trying to reach and what you're offering. I'll suggest a channel and a test plan. By submitting this form, you agree to the [Privacy Policy](https://www.cutthelag.com/privacy-policy?hsLang=en) and to be contacted by Cut The Lag by email or phone about your inquiry. [![Cut The Lag](https://www.cutthelag.com/hubfs/raw_assets/public/cutthelag-v3/images/logo-lockup-dark.svg)](https://www.cutthelag.com/?hsLang=en) \> marketing that actually works I’m Faysul Amin: performance marketing, demand gen and ABM for SMBs and B2B SaaS. Based in Fort Worth, Texas. Working with clients across the US. [faysul@cutthelag.com](mailto:faysul@cutthelag.com) Services - [Performance Marketing](https://www.cutthelag.com/services/performance-marketing?hsLang=en) - [Conversion Tracking](https://www.cutthelag.com/services/conversion-tracking?hsLang=en) - [Google Ads](https://www.cutthelag.com/services/google-ads?hsLang=en) - [Paid Social](https://www.cutthelag.com/services/paid-social?hsLang=en) - [Demand Generation](https://www.cutthelag.com/services/demand-generation?hsLang=en) - [Account-Based Marketing](https://www.cutthelag.com/services/abm?hsLang=en) - [Growth Marketing](https://www.cutthelag.com/services/growth-marketing?hsLang=en) Specialties - [Conversion tracking setup](https://www.cutthelag.com/conversion-tracking-agency?hsLang=en) - [Google Ads management](https://www.cutthelag.com/google-ads-management?hsLang=en) - [PPC management](https://www.cutthelag.com/ppc-management-services?hsLang=en) - [Paid media management](https://www.cutthelag.com/paid-media-agency?hsLang=en) - [SEM](https://www.cutthelag.com/sem-agency?hsLang=en) - [Google Ads contractor](https://www.cutthelag.com/google-ads-contractor?hsLang=en) - [Google Ads consultant, Fort Worth](https://www.cutthelag.com/google-ads-consultant-fort-worth?hsLang=en) Who I serve - [SMBs & Local Businesses](https://www.cutthelag.com/who-we-serve/smb?hsLang=en) - [B2B SaaS](https://www.cutthelag.com/who-we-serve/b2b-saas?hsLang=en) About - [About me](https://www.cutthelag.com/about?hsLang=en) - [Built with AI in 3 days](https://www.cutthelag.com/built-with-ai?hsLang=en) - [Blog](https://www.cutthelag.com/blog?hsLang=en) - [Contact](https://www.cutthelag.com/about#contact) © 2026 Cut The Lag LLC. All rights reserved. [Privacy Policy](https://www.cutthelag.com/privacy-policy?hsLang=en)·[Terms of Use](https://www.cutthelag.com/terms?hsLang=en) ```json { "@context" : "https://schema.org", "@id" : "https://www.cutthelag.com/#organization", "@type" : [ "Organization", "ProfessionalService" ], "address" : { "@type" : "PostalAddress", "addressCountry" : "US", "addressLocality" : "Fort Worth", "addressRegion" : "TX" }, "areaServed" : [ { "@type" : "AdministrativeArea", "name" : "Dallas-Fort Worth metro area, TX" }, { "@type" : "Country", "name" : "United States" } ], "description" : "Cut The Lag is the performance marketing and demand generation practice of Faysul Amin in Fort Worth, Texas: conversion tracking, Google Ads, paid social, demand gen and ABM for SMBs and B2B SaaS companies across the US.", "email" : "faysul@cutthelag.com", "founder" : { "@id" : "https://www.cutthelag.com/about#person" }, "hasMap" : "https://maps.google.com/?cid=1668534459841441438", "image" : "//245745755.fs1.hubspotusercontent-na2.net/hubfs/245745755/raw_assets/public/cutthelag-v3/images/logo-email-dark.png", "knowsAbout" : [ "Conversion tracking", "Google Ads Enhanced Conversions", "Meta Conversions API", "GCLID offline conversion imports", "Google Ads management", "Performance Max", "PPC management", "Search engine marketing", "Paid social advertising", "LinkedIn Ads", "Meta Ads", "B2B demand generation", "Account-based marketing", "HubSpot", "Salesforce", "Google Tag Manager", "Google Analytics 4" ], "legalName" : "Cut The Lag LLC", "logo" : "//245745755.fs1.hubspotusercontent-na2.net/hubfs/245745755/raw_assets/public/cutthelag-v3/images/logo-email-dark.png", "name" : "Cut The Lag", "sameAs" : [ "https://www.linkedin.com/company/cut-the-lag", "https://maps.google.com/?cid=1668534459841441438" ], "url" : "https://www.cutthelag.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.cutthelag.com/#website", "@type" : "WebSite", "inLanguage" : "en-US", "name" : "Cut The Lag", "publisher" : { "@id" : "https://www.cutthelag.com/#organization" }, "url" : "https://www.cutthelag.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.cutthelag.com/services/paid-social#webpage", "@type" : "WebPage", "about" : { "@id" : "https://www.cutthelag.com/#organization" }, "description" : "Paid social that finds buyers, not browsers. 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I manage LinkedIn and Meta ads and connect them to your CRM so they optimize to real outcomes.", "name" : "Paid social advertising (LinkedIn and Meta)", "provider" : { "@id" : "https://www.cutthelag.com/#organization" }, "serviceType" : "Paid social advertising (LinkedIn and Meta)", "url" : "https://www.cutthelag.com/services/paid-social" } ``` ```json { "@context" : "https://schema.org", "@type" : "FAQPage", "mainEntity" : [ { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "In most cases, LinkedIn Ads is challenging as your only channel. It's expensive, and not every buyer is active there. But Meta and LinkedIn can both be very effective when they're part of a B2B SaaS demand generation program, with LinkedIn for precision targeting and Meta for reach and retargeting." }, "name" : "How effective is LinkedIn for B2B SaaS lead gen?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Check before you scale. 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