--- title: Performance Marketing Services | Cut The Lag description: Every dollar accountable. I run paid search and paid social managed to CPA, ROAS and revenue, with CRM-connected tracking so spend scales where it pays. image: https://www.cutthelag.com/hubfs/raw_assets/public/cutthelag-v3/images/og/og-performance.jpg --- [![cutthelag](https://www.cutthelag.com/hubfs/raw_assets/public/cutthelag-v3/images/logo-lockup-light.svg)](https://www.cutthelag.com/?hsLang=en) - [Services ▾](https://www.cutthelag.com/services/performance-marketing?hsLang=en) - [Performance Marketing](https://www.cutthelag.com/services/performance-marketing?hsLang=en) - [Conversion Tracking & Attribution](https://www.cutthelag.com/services/conversion-tracking?hsLang=en) - [Google Ads](https://www.cutthelag.com/services/google-ads?hsLang=en) - [Paid Social (LinkedIn & Meta)](https://www.cutthelag.com/services/paid-social?hsLang=en) - [Demand Generation](https://www.cutthelag.com/services/demand-generation?hsLang=en) - [Account-Based Marketing](https://www.cutthelag.com/services/abm?hsLang=en) - [+ Growth Marketing layer](https://www.cutthelag.com/services/growth-marketing?hsLang=en) - [Who I Serve ▾](https://www.cutthelag.com/who-we-serve/b2b-saas?hsLang=en) - [SMBs & Local Businesses](https://www.cutthelag.com/who-we-serve/smb?hsLang=en) - [B2B SaaS](https://www.cutthelag.com/who-we-serve/b2b-saas?hsLang=en) - [Results](https://www.cutthelag.com/#results) - [About ▾](https://www.cutthelag.com/about?hsLang=en) - [About me](https://www.cutthelag.com/about?hsLang=en) - [Built with AI in 3 days](https://www.cutthelag.com/built-with-ai?hsLang=en) - [Blog](https://www.cutthelag.com/blog?hsLang=en) - [Book a call →](https://www.cutthelag.com/about#contact) Services · Performance marketing # Every dollar accountable. Performance marketing held to the numbers that matter to your P&L: cost per acquisition, ROAS and revenue. I run your paid search and paid social, fix conversion paths and connect the tracking to your CRM, so spend scales only where it pays. Paid search Paid social CRO Funnel audit Closed-won optimization [Get a performance review →](https://www.cutthelag.com/services/performance-marketing#contact) What's included ## Paid media with a P&L mindset. #### [🔎 Paid search Google Search and Performance Max managed to CPA and ROAS targets. - Account structure and keywords - Bidding strategy - Budget by marginal return Google Ads →](https://www.cutthelag.com/services/google-ads?hsLang=en) #### [📣 Paid social LinkedIn and Meta campaigns optimized to leads and revenue, not reach. - Audience and creative testing - Retargeting and lookalikes - Conversions API Paid social →](https://www.cutthelag.com/services/paid-social?hsLang=en) 🧪 #### CRO Landing page and funnel experiments that make every click worth more. - A/B testing in VWO - Microsoft Clarity heatmaps and recordings - Message match and form optimization #### [🔍 Funnel audit A full review of tracking, spend and conversion paths before I scale anything. - Conversion event audit - Attribution review - Wasted-spend report Growth marketing →](https://www.cutthelag.com/services/growth-marketing?hsLang=en) #### [📡 Conversion tracking Enhanced Conversions, Meta CAPI, GCLID capture and CRM event configuration, set up and debugged properly. Conversion tracking →](https://www.cutthelag.com/services/conversion-tracking?hsLang=en) 🏁 #### Bottom-of-funnel optimization Bidding on qualified leads, pipeline and closed-won revenue instead of raw form submissions. - Offline conversion imports - Conversion values - Value-based bidding Case study · Performance marketing ## 60% fewer form fills. 160% more revenue. Client · Kent, home improvement contractor Local services Google Ads Conversion tracking Lead quality #### The situation Kent's ads were producing plenty of form submissions, but most were tire-kickers. Sales was busy, and revenue wasn't moving. #### What I did - Audited which leads actually closed and rebuilt conversion events around those signals. - Stopped optimizing to raw form fills and started optimizing to lead quality. - Tightened keywords and targeting to match high-intent searches. [Let's talk about yours →](https://www.cutthelag.com/services/performance-marketing#contact) The results −60% form submissions (the junk ones) +90% closed deals +160% revenue +260% ROAS for Nopal Cyber +420% ROAS after an attribution rebuild (in-house at Spiffy) $485 → $14 cost per conversion for ShyftOff −70% customer acquisition cost (in-house at Spiffy) FAQ ## Questions I get a lot. What's the difference between average and marginal ROAS? Average ROAS is total revenue divided by total spend: how the account did. Marginal ROAS is what the next dollar returns: what to do next. An account can show 4x average while its last few thousand dollars lose money. I scale spend while marginal ROAS stays above break-even, not until the average drops. Should we optimize to leads or revenue? Revenue, whenever you can measure it. For Kent, a home improvement contractor, rebuilding conversions around the leads that actually closed cut form submissions by 60% and grew closed deals 90% and revenue 160%. How long before you judge a campaign or test? I gate decisions on conversion volume, not days or spend. Judging too early kills winners on noise; waiting too long wastes budget on losers. High-value, low-volume accounts need more patience, because each conversion carries so much information. ## Make every dollar accountable. Share your current spend and targets. I'll show you where the next dollar should go. By submitting this form, you agree to the [Privacy Policy](https://www.cutthelag.com/privacy-policy?hsLang=en) and to be contacted by Cut The Lag by email or phone about your inquiry. [![Cut The Lag](https://www.cutthelag.com/hubfs/raw_assets/public/cutthelag-v3/images/logo-lockup-dark.svg)](https://www.cutthelag.com/?hsLang=en) \> marketing that actually works I’m Faysul Amin: performance marketing, demand gen and ABM for SMBs and B2B SaaS. Based in Fort Worth, Texas. Working with clients across the US. [faysul@cutthelag.com](mailto:faysul@cutthelag.com) Services - [Performance Marketing](https://www.cutthelag.com/services/performance-marketing?hsLang=en) - [Conversion Tracking](https://www.cutthelag.com/services/conversion-tracking?hsLang=en) - [Google Ads](https://www.cutthelag.com/services/google-ads?hsLang=en) - [Paid Social](https://www.cutthelag.com/services/paid-social?hsLang=en) - [Demand Generation](https://www.cutthelag.com/services/demand-generation?hsLang=en) - [Account-Based Marketing](https://www.cutthelag.com/services/abm?hsLang=en) - [Growth Marketing](https://www.cutthelag.com/services/growth-marketing?hsLang=en) Specialties - [Conversion tracking setup](https://www.cutthelag.com/conversion-tracking-agency?hsLang=en) - [Google Ads management](https://www.cutthelag.com/google-ads-management?hsLang=en) - [PPC management](https://www.cutthelag.com/ppc-management-services?hsLang=en) - [Paid media management](https://www.cutthelag.com/paid-media-agency?hsLang=en) - [SEM](https://www.cutthelag.com/sem-agency?hsLang=en) - [Google Ads contractor](https://www.cutthelag.com/google-ads-contractor?hsLang=en) - [Google Ads consultant, Fort Worth](https://www.cutthelag.com/google-ads-consultant-fort-worth?hsLang=en) Who I serve - [SMBs & Local Businesses](https://www.cutthelag.com/who-we-serve/smb?hsLang=en) - [B2B SaaS](https://www.cutthelag.com/who-we-serve/b2b-saas?hsLang=en) About - [About me](https://www.cutthelag.com/about?hsLang=en) - [Built with AI in 3 days](https://www.cutthelag.com/built-with-ai?hsLang=en) - [Blog](https://www.cutthelag.com/blog?hsLang=en) - [Contact](https://www.cutthelag.com/about#contact) © 2026 Cut The Lag LLC. All rights reserved. [Privacy Policy](https://www.cutthelag.com/privacy-policy?hsLang=en)·[Terms of Use](https://www.cutthelag.com/terms?hsLang=en) ```json { "@context" : "https://schema.org", "@id" : "https://www.cutthelag.com/#organization", "@type" : [ "Organization", "ProfessionalService" ], "address" : { "@type" : "PostalAddress", "addressCountry" : "US", "addressLocality" : "Fort Worth", "addressRegion" : "TX" }, "areaServed" : [ { "@type" : "AdministrativeArea", "name" : "Dallas-Fort Worth metro area, TX" }, { "@type" : "Country", "name" : "United States" } ], "description" : "Cut The Lag is the performance marketing and demand generation practice of Faysul Amin in Fort Worth, Texas: conversion tracking, Google Ads, paid social, demand gen and ABM for SMBs and B2B SaaS companies across the US.", "email" : "faysul@cutthelag.com", "founder" : { "@id" : "https://www.cutthelag.com/about#person" }, "hasMap" : "https://maps.google.com/?cid=1668534459841441438", "image" : "//245745755.fs1.hubspotusercontent-na2.net/hubfs/245745755/raw_assets/public/cutthelag-v3/images/logo-email-dark.png", "knowsAbout" : [ "Conversion tracking", "Google Ads Enhanced Conversions", "Meta Conversions API", "GCLID offline conversion imports", "Google Ads management", "Performance Max", "PPC management", "Search engine marketing", "Paid social advertising", "LinkedIn Ads", "Meta Ads", "B2B demand generation", "Account-based marketing", "HubSpot", "Salesforce", "Google Tag Manager", "Google Analytics 4" ], "legalName" : "Cut The Lag LLC", "logo" : "//245745755.fs1.hubspotusercontent-na2.net/hubfs/245745755/raw_assets/public/cutthelag-v3/images/logo-email-dark.png", "name" : "Cut The Lag", "sameAs" : [ "https://www.linkedin.com/company/cut-the-lag", "https://maps.google.com/?cid=1668534459841441438" ], "url" : "https://www.cutthelag.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.cutthelag.com/#website", "@type" : "WebSite", "inLanguage" : "en-US", "name" : "Cut The Lag", "publisher" : { "@id" : "https://www.cutthelag.com/#organization" }, "url" : "https://www.cutthelag.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.cutthelag.com/services/performance-marketing#webpage", "@type" : "WebPage", "about" : { "@id" : "https://www.cutthelag.com/#organization" }, "description" : "Every dollar accountable. 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I run paid search and paid social managed to CPA, ROAS and revenue, with CRM-connected tracking so spend scales where it pays.", "name" : "Performance marketing", "provider" : { "@id" : "https://www.cutthelag.com/#organization" }, "serviceType" : "Performance marketing", "url" : "https://www.cutthelag.com/services/performance-marketing" } ``` ```json { "@context" : "https://schema.org", "@type" : "FAQPage", "mainEntity" : [ { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Average ROAS is total revenue divided by total spend: how the account did. Marginal ROAS is what the next dollar returns: what to do next. An account can show 4x average while its last few thousand dollars lose money. I scale spend while marginal ROAS stays above break-even, not until the average drops." }, "name" : "What's the difference between average and marginal ROAS?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Revenue, whenever you can measure it. For Kent, a home improvement contractor, rebuilding conversions around the leads that actually closed cut form submissions by 60% and grew closed deals 90% and revenue 160%." }, "name" : "Should we optimize to leads or revenue?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "I gate decisions on conversion volume, not days or spend. Judging too early kills winners on noise; waiting too long wastes budget on losers. High-value, low-volume accounts need more patience, because each conversion carries so much information." }, "name" : "How long before you judge a campaign or test?" } ] } ```