Experience

13+ years building
growth engines.

From Samsung to startups, agencies to in-house. Every role sharpened a different edge.

Founder & Growth Strategist

Cut The Lag LLC

2025 – Present

North Texas

Founded growth marketing consultancy serving agencies and tech startups with data-driven demand generation
End-to-end funnel audits, paid media management, CRO, and attribution — turning broken pipelines into revenue engines

Sr. Performance Marketing Manager — Consultant

Magnetude Consulting

May 2025 – Present

Needham Heights, MA (Remote)

Maximized ROAS 260% for a cybersecurity provider through strategic budget reallocation and impression share optimization
Increased lead volume 30% through data-driven Google Search Ads optimization within 3 months

Director of Digital Advertising — Consultant

Kaysi Stanley Marketing

Apr 2025 – Present

San Francisco, CA (Remote)

Increased monthly bookings 210% for an arts studio in the first month of Google Search launch
Generated 3x highest webinar attendance for a theology school, resulting in record admissions
Increased revenue 160% for a home improvement contractor by revising conversion events and prioritizing lead quality

Growth Marketing Manager

EverCommerce

Jun 2025 – Feb 2026

Denver, CO (Remote)

Spearheading go-to-market strategies across multiple SaaS solutions, improving MQL→CW by 12% QoQ
Own forecasting and acquisition marketing for assigned brands, partnering with RevOps and BizOps on attribution
Maintained pipeline continuity during leadership transition with zero disruption

Demand Generation Manager

Ikon Technologies

Feb 2024 – Apr 2025

Arlington, TX

Built demand gen from the ground up, shifting from cold calling to inbound. Demo no-shows down 70%
310% YoY increase in monthly leads. 2,000% increase in contracts signed at NADA tradeshow
Developed ABM infrastructure: lead scoring, ICPs, personas, and automated nurture campaigns
1,500% YoY increase in customer referrals through automated referral program

Senior Growth Marketing Specialist

Spiffy

Sep 2021 – Jan 2024

Durham, NC (Remote)

340% increase in avg daily revenue for B2C through full-funnel optimization across Meta, TikTok, SEM, email
Reduced B2C CAC from $52 to $16. B2B CPL from $181 to $57 with 3x lead volume on same budget
420% increase in ROAS via Meta CAPI + Google Ads CRM attribution integration
Drove Orlando D2C from $0 to $20K MRR in under one year

Corporate Communications & PR Manager

Edelman Communications Affiliate

Apr 2017 – Dec 2019

Amman, Jordan

Owned PR and communication strategy for Pepsi, Visa, and LTUC
Led omni-channel rebrand for Luminus Technical University College, unifying internal and external messaging

Integrated Marketing Manager

VMLY&R

Jun 2016 – Mar 2017

Amman, Jordan

Owned D2C strategy for KIA, Isuzu, Colgate-Palmolive, and JTI
Pursued and closed JTI account outside of role scope, expanding into a region-wide opportunity

Brand Marketing Specialist

Leo Burnett

Feb 2016 – Jun 2016

Amman, Jordan

Led strategy for Jawwal Telecom and Kasih (FMCG)
Won pitch against VMLY&R, JTI, and Ogilvy with insight-driven strategy

Demand Generation Specialist

Samsung Electronics

Aug 2013 – Jan 2016

Amman, Jordan

Grew social media following from 170K to 540K in 18 months
12% increase in flagship model sales through trade-in program
Managed $17M annual advertising budget across media investments

13+ years buildinggrowth engines.

13+ years building
growth engines.