Open for new engagements

Find the leak.
Fix the funnel.
Fill the pipeline.|

Growth marketing for agencies and tech startups that need pipeline, not promises. Data-driven strategies that actually convert.

Start a conversation → See the work
pipeline_audit.sh
❯ cutthelag audit --funnel client_acme
  Scanning 14 touchpoints...
  Tracking coverage: 62% (gaps in mid-funnel)
  Lead drop-off: landing → demo = 74%
  Wasted ad spend identified: $4,200/mo
❯ cutthelag fix --deploy
  Deploying new landing pages... done
  Installing conversion tracking... done
  Campaign revamp... done
✓ Pipeline impact: +$40K projected net new MRR
24x
Ikon Technologies
Situation
Company averaged just 4 contracts per tradeshow. No demand gen existed — relied entirely on outbound cold calling with 70% demo no-show rates.
Task
Build inbound lead gen from scratch and drive measurable contract volume at NADA, the company's key industry tradeshow.
Action
Designed an integrated omni-channel campaign across Google Ads, Meta, LinkedIn, and email. Built ABM infrastructure with lead scoring, ICPs, and automated nurture flows targeting attendees.
Result
4 contracts → 97 contracts signed at NADA. Monthly leads up 310% YoY. Demo no-shows down 70%.
70%
Spiffy
Situation
B2C CAC sat at $52/customer, while B2B CPL was $181/lead. Unit economics were unsustainable for scaling either segment.
Task
Reduce acquisition costs across both B2C and B2B segments while maintaining or growing lead volume.
Action
B2C: Continuous campaign and landing page A/B testing across Meta, TikTok, and SEM with CPL-focused optimization. B2B: Strategic audience and keyword refinement to drive efficiency at scale.
Result
B2C CAC: $52 → $16 (70% reduction). B2B CPL: $181 → $57 with lead volume up 3x on the same budget.
9x
Petroglyph • KSM
Situation
Multi-location pottery studio had run Google Ads before with no conversion tracking and no measurable results. CTR sat at ~2% at launch.
Task
Build a data-first Google Ads engine from scratch with proper tracking, and drive bookings across 6 locations on a $600/mo budget.
Action
Set up GTM, GA4, and conversion events across website and Shopify. Restructured keywords, shifted bidding from Maximize Clicks to Maximize Conversions, and expanded to Display and Search Partners.
Result
CTR surged from 2% to 18% in 2 months. Generated 112 table bookings, 28 phone clicks, and 12 gift card checkouts.
7x
Nopal Cyber • Magnetude
Situation
Cybersecurity company's Google Ads had a 0.49% conversion rate at start of 2025. LinkedIn CTR was 0.71%. Campaigns were budget-limited but underperforming.
Task
Maximize conversions and contact generation across Google and LinkedIn while maintaining or reducing budgets.
Action
Reduced target CPA, refined keyword structure, paused underperforming terms, and ran continuous audience and ad testing. Proposed ABM and enterprise targeting strategy for 2026.
Result
Conversion rate: 0.49% → 3.61% (7x). LinkedIn CTR: 0.71% → 3.48%. Contacts up 55% (92 → 143) despite budget cuts.
Who I Help

Two lanes.
One growth engine.

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Agencies & Consultancies

You land the retainer but need execution firepower. I embed as your growth partner, handling paid media, funnel builds, and reporting so you can scale without more headcount.

white-label media buying reporting
⚡

B2B SaaS

You've built the product — now you need to fill the funnel and monetize. I'll build the engine and optimize until CAC makes sense. I'm your go-to guy for growth and scalability.

funnel hacking paid ads CRO
How It Works

Three steps to pipeline.

01 _diagnose

Audit the funnel

Full-stack audit of your acquisition funnel. I map every touchpoint, find where leads drop off, and quantify the revenue you're leaving on the table.

02 _build

Ship the engine

Launch targeted paid campaigns, build landing pages, and wire up tracking. Everything connected end-to-end with clear attribution.

03 _optimize

Compound the gains

Weekly optimization cycles. A/B testing, bid management, audience refinement, and creative iteration. ROAS compounds when you do it right.

Services

What's in the stack.

🎯

Paid Media

Google Ads, Meta Ads, LinkedIn Ads. Full campaign architecture from targeting through creative and bid strategy.

🔍

Funnel Audits

End-to-end conversion mapping. Where are leads leaking? What's the real cost per opportunity? I'll tell you in a week.

📊

Analytics & Tracking

GA4, GTM, conversion APIs, and attribution modeling. If you can't measure it, you can't improve it.

🚀

Landing Pages

High-converting landing pages designed to match ad intent. Built fast, tested faster.

🔄

CRO

Conversion rate optimization through systematic A/B testing. Small tweaks, big lifts in pipeline.

📧

Email & Nurture

Drip sequences, lead scoring, and lifecycle campaigns. Keep leads warm until they're ready to buy.

Ready to cut the lag?

Let's diagnose your funnel and build a growth engine that actually compounds.