Audited bottom-of-funnel Google campaigns, recommended a new landing page structure, configured conversion tracking with GTM, and implemented CRM integrations. The new landing page featured ShyftOff's most engaging content in a focused, minimal format.

Led lead generation for NADA 2025 — launched a comprehensive multi-channel campaign (email, Meta, LinkedIn) with a full-funnel journey from awareness to conversion. Partnered with SDRs to tighten follow-up cadences and MQL handoff.

Launched Google Search campaign on a $600/mo budget. Configured conversion tracking via GTM and Shopify, restructured keywords, and shifted bidding from Maximize Clicks to Maximize Conversions as data matured.

Spearheaded a multi-channel communication strategy to shift public perception. Crafted a PR campaign, executed paid social and search campaigns, and developed a corporate culture document to unify messaging across all stakeholder groups.

Developed and pitched a consumer trade-in program for Samsung flagship devices. Positioned trade-in messaging at point-of-sale with cross-selling prompts, resulting in increased sales at pilot stores and a wider rollout.

Implemented Looker Studio dashboards that significantly reduced the time required for monthly and quarterly report prep, enabling real-time data for decision-making across the marketing team.