Search engine marketing agency
for high-intent demand.
I manage paid search on Google and Microsoft Ads. I help you capture buyers who are already searching for what you sell, with tight keyword strategy, strong ads and conversion tracking tied to revenue.
What is SEM, and how is it different from SEO and PPC?
SEM (search engine marketing) is paid advertising on search engines like Google and Bing: you bid on keywords so your ads appear when people search. SEO earns unpaid rankings over time through content and technical work. PPC is the pay-per-click model SEM uses, and it also covers paid social platforms.
SEM is usually the fastest way to reach buyers with clear intent, because it puts you in front of people at the moment they search. That's where I usually start with a new client.
Search marketing, done properly.
Keyword strategy
Research built around buying intent, with match types and negatives that keep spend clean.
Search ads
Responsive search ads and assets I test against each other to lift click-through and conversion rates.
Account structure
Campaigns organized by intent, product and location for control and clear reporting.
Microsoft Ads
Your best Google campaigns extended to Bing, often at a lower cost per click.
Conversion tracking
Enhanced Conversions, call tracking and offline imports for bidding on real outcomes.
Bidding and budgets
Smart bidding and budgets managed by marginal return, not habit.
Audit, fix, then scale.
Audit
I review your account structure, search terms, wasted spend and tracking line by line.
Fix the foundation
I tie conversion tracking to real outcomes, clean up the structure and tighten negatives.
Launch and optimize
I rebuild campaigns around intent, then optimize weekly on the numbers that matter.
Scale what pays
I move budget by marginal return and report clearly on cost per acquisition and revenue.
Search marketing results.
Measurement you can actually trust.
Questions I get a lot.
What does an SEM agency do?
An SEM specialist manages your paid search advertising: keyword strategy, campaign builds, ads, bidding, budgets, tracking and reporting on Google Ads and Microsoft Ads. When you work with me, I do all of that myself.
Is SEM the same as Google Ads?
Google Ads is the biggest SEM platform, but SEM also includes Microsoft Ads (Bing). Most programs I run start on Google and extend to Microsoft.
Should I invest in SEM or SEO?
Both, ideally. SEM brings in qualified traffic right away, while SEO builds free traffic over months. SEM data also shows which keywords convert, which helps prioritize SEO.
How much should I spend on search engine marketing?
It depends on your category's cost per click and how many leads you need. I'll estimate a starting budget from keyword data and your targets.
How do you measure SEM success?
By cost per acquisition, conversion rate, return on ad spend and revenue, not impressions or clicks.
Do you manage Microsoft Ads?
Yes. Importing and adapting your best Google campaigns to Microsoft Ads is often a quick win.
Keep exploring.
Google Ads management
Search and Performance Max, managed by me to cost per acquisition and revenue.
Learn more →PPC management services
Google, Meta and LinkedIn ads, run as one profit-focused program.
Learn more →Conversion tracking
Enhanced Conversions, Meta CAPI, GCLID and CRM events, set up and debugged by me.
Learn more →Capture the buyers already searching for you.
Share your goals and current account. I'll show you where search demand is going unclaimed.
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