Who I serve · B2B SaaS

Pipeline,
not promises.

You've built the product. I build the engine that fills the funnel: paid media on Google, LinkedIn and Meta, landing page and conversion rate optimization with VWO and Microsoft Clarity, demand generation and ABM, and HubSpot or Salesforce tracking that gets qualified leads to sales fast.

Performance marketing CRO Demand gen ABM HubSpot Salesforce
Book a pipeline audit → See demand generation
Sound familiar?

Why SaaS pipelines stall.

🧊

MQLs sales ignores

Leads come in, but they're the wrong companies or the wrong people, and sales stops trusting marketing.

📉

CAC that won't come down

Spend goes up every quarter while cost per opportunity follows it.

🔗

Attribution nobody trusts

HubSpot says one thing, Google says another and the board wants a number.

What I do

The demand engine, end to end.

📣

Paid search and social

Google, LinkedIn and Meta campaigns aimed at your ICP and managed to cost per opportunity.

Performance marketing →
🧲

Demand generation strategy

Channel mix, budget and targets tied to pipeline, not vanity metrics.

Demand gen →
🎯

Account-based marketing

Target accounts, buying committees and coordinated plays with your SDRs.

ABM →
🧪

Landing pages & CRO

Demo and trial pages tested with VWO, with Microsoft Clarity heatmaps and recordings showing exactly where visitors drop off.

  • A/B and multivariate tests in VWO
  • Clarity heatmaps and session recordings
  • Form and demo-booking flows
⚙️

HubSpot, Salesforce and reporting

Lead scoring, routing, nurture and pipeline dashboards your RevOps team will sign off on.

🔗

Closed-won optimization

GCLID capture, offline conversions and CRM events, so Google and Meta bid on pipeline and revenue instead of form fills.

Conversion tracking →
Case study · Conversion tracking

A measurement gap open for years,
closed in weeks.

Client · CardFlight, payments SaaS
Google Ads Meta Lower-funnel tracking Zapier Salesforce

The situation

CardFlight's ads could only see the top of the funnel. Applications, approvals and activations happened in other systems, so Google and Meta were optimizing blind. The team had lived with that gap for years.

What I did

  • Implemented lower-funnel conversion tracking for applications, approvals and activations.
  • Connected the key systems through Zapier so downstream events flow back to the ad platforms.
  • Moved campaign and budget decisions onto lower-funnel data instead of form fills.
“Faysul strengthened our measurement foundation by implementing lower-funnel conversion tracking for applications, approvals, and activations.”Ethan Kirk, marketing leader at CardFlight
Let's talk about yours →
The results
Weeks
to fix a tracking gap the team had lived with for years
3
lower-funnel events tracked: applications, approvals, activations
Case study · Demand generation

From 4 contracts to 97
at the industry's biggest tradeshow.

In-house · Ikon Technologies, automotive SaaS selling to dealerships
B2B SaaS Demand gen ABM HubSpot Google Ads Meta LinkedIn Email

The situation

I was leading growth in-house. The company sold to dealership owners and executive teams but had no demand generation function. Pipeline came from outbound cold calling, demos had a 70% no-show rate, and the company averaged just 3–5 contracts at NADA, the dealership industry's flagship tradeshow.

What I did

  • Built the demand function from zero: strategy, ICPs, buyer personas, target account lists and lead scoring.
  • Mapped an account-based program to dealership owners and executive buying committees.
  • Launched an integrated NADA campaign across Google Ads, Meta, LinkedIn and email, with a full awareness-to-demo journey.
  • Wired HubSpot nurture automation and tightened the SDR follow-up cadence and MQL handoff.
  • Stood up Power BI and HubSpot dashboards with weekly pacing reviews alongside RevOps.
Let's talk about yours →
The results
97
contracts signed at NADA, versus 3–5 in prior years
230+
demos booked from the campaign
+310%
YoY growth in monthly leads
−70%
demo no-shows
Testimonials

What people say.

What clients, managers and colleagues say about working with me.

Faysul strengthened our measurement foundation by implementing lower-funnel conversion tracking for applications, approvals, and activations, connecting key systems through Zapier, and improving the data available for campaign and budget decisions. He clearly understands that successful paid acquisition requires more than campaign management: it depends on sound measurement, ongoing testing, strong positioning, and a workable end-to-end funnel.
EK
Ethan Kirk
Marketing leader at CardFlight — client
He's incredibly analytical, but not in a way that slows things down — he uses data to actually move things forward. He has a deep understanding of paid media and the full customer journey, and is always thinking about how everything connects rather than optimizing in silos. He asks smart questions, catches things others miss, and consistently turns insights into action. Beyond that, he's just great to work with. Collaborative, engaged, thoughtful, and brings a really positive energy to the team. Would work with him again in a heartbeat.
CC
Charlotte Carey
Account Based Marketing Leader — managed Faysul directly at EverCommerce
Faysul demonstrated exceptional commitment and dedication, playing a pivotal role in our growth story. His expertise in paid advertising strategy and insightful contributions significantly propelled our company's success across B2B and B2C audiences. His ability to make tough budget decisions, coupled with his innovative approach, truly set him apart. I am confident that his skills and determination will lead to remarkable achievements.
GL
Grayson Leverenz
Founder at Groove GTM | CMO — senior to Faysul at Spiffy
He possesses a unique blend of creativity, analytical skills, and a deep understanding of market dynamics, which he leveraged to drive our growth initiatives successfully. During his tenure of over two years, his contributions were not only numerous but also invaluable — he is a wealth of knowledge when it comes to digital marketing, go-to-market strategy, PPC, SEO, social advertising, and measurement and data analytics. Any organization would be fortunate to have Faysul on board.
BC
Brian Chapman
VP of Growth at ReFiBuy.ai — managed Faysul directly at Spiffy
Faysul was a key member of our marketing team, especially in transitioning to Google Analytics 4. His knowledge of GA4 proved essential in generating detailed reports that guided our strategic choices. His adeptness in managing digital ad campaigns, using data, and aligning with company objectives showed his capacity to turn complex data into practical marketing strategies. A valuable addition to any team working on growth marketing and digital strategy.
KS
Kelsey Sullivan
Creative Director at RW3 CultureWizard — same team as Faysul at Spiffy
Faysul surprises you. He is continuously bringing in new ideas and easily formulates them to become presentable and functional. He has the ability to analyze different scenarios and constructs, bringing new inferences always. He is an excellent communicator — articulate and clear. He demonstrates a profound professional work ethic with a continuous ability to learn. He is an essential team player and would without a doubt be a productive dynamic to any endeavor he undertakes.
LA
L'na Arjan
Project Manager | Corporate Communications Team Lead — managed Faysul directly at Edelman
He has enthusiasm, energy and his relationship with colleagues is one of commitment and respect. He's passionate for his job and the industry, which I personally find amazing. Straight to the point and very concise, which helps a lot in the creative process — he offers really smart insights, too. Also, he's always looking for different approaches for some problems. If you want an articulated “fresh” thinker I do suggest you talk to him.
FC
Fabio Caveira
Associate Creative Director — same team as Faysul at VMLY&R
I have had the privilege of working with Faysul for the past two years. Through those years, I have seen Faysul work really hard to achieve his goals while not hesitating to go the extra mile. Faysul is a creative thinker and possesses a can-do attitude, he is a pleasure to work with and passes huge energy of positiveness to his colleagues.
SA
Saif Abdo
Procurement Department Head at Samsung Electronics — same team as Faysul at Samsung
Faysul is a hard-working individual and a self-learner. I've been working with Faysul for the past 2 years, and he is definitely an asset to the marketing team. He's been excellent in handling our social media agencies and has a very good eye for details. He has been consistent in delivering results.
HM
Hani Morrar
Founder of The Olive Tree — same team as Faysul at Samsung
FAQ

Questions I get a lot.

Should we start with Google Ads or LinkedIn?

Usually Google Ads. It captures people already searching for what you sell and is the best place to start. If it works, you have an easy path to qualified leads. LinkedIn works best as part of a broader program, not as the only channel.

Our MQLs don't turn into pipeline. What do you fix first?

The feedback loop. I send CRM stages like SQL, opportunity and closed-won back to Google and Meta, using the GCLID for Google and hashed contact data through the Conversions API for Meta, so the platforms learn which leads actually close.

Do we need a paid CRM add-on to send conversions to Google?

Usually not. Google's own Salesforce and HubSpot connections can import offline conversions for free. Before you sign for an add-on, confirm whether it does true conversion import or just syncs audience lists. They're different, and only the first improves bidding.

How do you measure success?

By funnel stage. Top and mid-funnel: cost per click, traffic quality and engaged accounts. Bottom-funnel: MQL-to-opportunity conversion, opportunities created, closed-won and CAC. Pipeline contribution and revenue matter most.

Let's fill the pipeline.

Tell me your ICP, your targets and where things stall. I'll come back with a plan.

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