Conversion tracking agency

Conversion tracking agency
for Google Ads, Meta and your CRM.

I set up and fix Google Ads Enhanced Conversions, Meta Conversions API, GCLID capture and offline conversion imports from HubSpot or Salesforce, so your ad platforms optimize to qualified leads and revenue instead of form fills. Tracking tied to the CRM is the foundation of everything I do.

Enhanced Conversions Meta CAPI GCLID & offline conversions GTM & GA4 HubSpot & Salesforce
Get a tracking audit →
In short

What does a conversion tracking agency do?

Conversion tracking makes sure every ad platform knows which clicks turned into real business results. I audit your Google Tag Manager, Google Analytics 4, Google Ads and Meta setup, fix broken or duplicated events, and connect your CRM so qualified leads, pipeline and closed-won revenue flow back to the platforms.

The result: smart bidding learns from buyers, not browsers, and your reports finally match what sales sees. It's the work I'm known for, and I do it myself.

What I fix

The tracking problems nobody else could fix.

🧩

Enhanced Conversions troubleshooting

Low match rates, tags firing before form data exists, hashing and formatting errors, and consent issues. I trace them one by one until diagnostics turn green.

📱

Meta Conversions API

Server-side events with proper deduplication against the pixel and high event match quality, so Meta stops under-reporting.

🔗

GCLID capture and offline conversions

Click IDs stored on every lead and sent back to Google Ads when deals progress in HubSpot or Salesforce.

🏷️

GTM and GA4 cleanup

I audit duplicate tags, broken triggers and missing events, then rebuild them into a container your team can maintain.

🏁

Closed-won optimization

Conversion values and lifecycle stages mapped so Google and Meta bid on pipeline and revenue.

🛡️

Consent and data quality

Consent mode, cross-domain tracking and deduplication handled so your numbers are compliant and trustworthy.

How it works

From click to closed-won, connected.

01

Audit

I review every tag, event and conversion action against what actually happens in your CRM.

02

Map

I write a measurement plan: which events matter, where they fire, and how they flow to each platform.

03

Rebuild

I implement and document GTM, Enhanced Conversions, CAPI and the CRM connections.

04

Validate

I test conversions, diagnostics and reconciliation until platform numbers match your CRM.

Results

Tracking fixes that changed the numbers.

CardFlightPayments SaaS (client)
Lower-funnel tracking the team had lived without for years
For CardFlight, I tracked applications, approvals and activations, connected the systems through Zapier and moved budget decisions onto lower-funnel data.
3 lower-funnel events tracked Fixed in weeks
Conversion tracking Zapier Salesforce
SpiffyOn-demand car care (in-house)
ROAS up 420% after an attribution rebuild
In-house at Spiffy, I connected Meta's Conversions API and Google Ads to CRM outcomes, then scaled what the real data rewarded.
ROAS +420% B2C CAC: $52 → $16 B2B CPL: $181 → $57
Meta CAPI Google Ads
KentLocal services (client)
160% more revenue from fewer, better leads
For Kent, a home improvement contractor, I rebuilt conversion events around closed deals and optimized to lead quality instead of form fills.
Form fills −60% Closed deals +90% Revenue +160%
Google Ads Conversion tracking
What clients say

Measurement you can actually trust.

Faysul strengthened our measurement foundation by implementing lower-funnel conversion tracking for applications, approvals, and activations, connecting key systems through Zapier, and improving the data available for campaign and budget decisions. He clearly understands that successful paid acquisition requires more than campaign management: it depends on sound measurement, ongoing testing, strong positioning, and a workable end-to-end funnel.
EK
Ethan Kirk
Marketing leader at CardFlight — client
He's incredibly analytical, but not in a way that slows things down — he uses data to actually move things forward. He has a deep understanding of paid media and the full customer journey, and is always thinking about how everything connects rather than optimizing in silos. He asks smart questions, catches things others miss, and consistently turns insights into action. Beyond that, he's just great to work with. Collaborative, engaged, thoughtful, and brings a really positive energy to the team. Would work with him again in a heartbeat.
CC
Charlotte Carey
Account Based Marketing Leader — managed Faysul directly at EverCommerce
Faysul demonstrated exceptional commitment and dedication, playing a pivotal role in our growth story. His expertise in paid advertising strategy and insightful contributions significantly propelled our company's success across B2B and B2C audiences. His ability to make tough budget decisions, coupled with his innovative approach, truly set him apart. I am confident that his skills and determination will lead to remarkable achievements.
GL
Grayson Leverenz
Founder at Groove GTM | CMO — senior to Faysul at Spiffy
He possesses a unique blend of creativity, analytical skills, and a deep understanding of market dynamics, which he leveraged to drive our growth initiatives successfully. During his tenure of over two years, his contributions were not only numerous but also invaluable — he is a wealth of knowledge when it comes to digital marketing, go-to-market strategy, PPC, SEO, social advertising, and measurement and data analytics. Any organization would be fortunate to have Faysul on board.
BC
Brian Chapman
VP of Growth at ReFiBuy.ai — managed Faysul directly at Spiffy
Faysul was a key member of our marketing team, especially in transitioning to Google Analytics 4. His knowledge of GA4 proved essential in generating detailed reports that guided our strategic choices. His adeptness in managing digital ad campaigns, using data, and aligning with company objectives showed his capacity to turn complex data into practical marketing strategies. A valuable addition to any team working on growth marketing and digital strategy.
KS
Kelsey Sullivan
Creative Director at RW3 CultureWizard — same team as Faysul at Spiffy
Faysul surprises you. He is continuously bringing in new ideas and easily formulates them to become presentable and functional. He has the ability to analyze different scenarios and constructs, bringing new inferences always. He is an excellent communicator — articulate and clear. He demonstrates a profound professional work ethic with a continuous ability to learn. He is an essential team player and would without a doubt be a productive dynamic to any endeavor he undertakes.
LA
L'na Arjan
Project Manager | Corporate Communications Team Lead — managed Faysul directly at Edelman
He has enthusiasm, energy and his relationship with colleagues is one of commitment and respect. He's passionate for his job and the industry, which I personally find amazing. Straight to the point and very concise, which helps a lot in the creative process — he offers really smart insights, too. Also, he's always looking for different approaches for some problems. If you want an articulated “fresh” thinker I do suggest you talk to him.
FC
Fabio Caveira
Associate Creative Director — same team as Faysul at VMLY&R
I have had the privilege of working with Faysul for the past two years. Through those years, I have seen Faysul work really hard to achieve his goals while not hesitating to go the extra mile. Faysul is a creative thinker and possesses a can-do attitude, he is a pleasure to work with and passes huge energy of positiveness to his colleagues.
SA
Saif Abdo
Procurement Department Head at Samsung Electronics — same team as Faysul at Samsung
Faysul is a hard-working individual and a self-learner. I've been working with Faysul for the past 2 years, and he is definitely an asset to the marketing team. He's been excellent in handling our social media agencies and has a very good eye for details. He has been consistent in delivering results.
HM
Hani Morrar
Founder of The Olive Tree — same team as Faysul at Samsung
FAQ

Questions I get a lot.

Why are my Google Ads Enhanced Conversions not working?

The most common causes are the tag firing before the form data exists, email or phone formatted incorrectly before hashing, consent settings blocking the data, and the conversion action in Google Ads not matching the tag. I check each one in Tag Assistant and Google Ads diagnostics until match rates recover.

What is the difference between the Meta Pixel and the Conversions API?

The pixel runs in the visitor's browser and is often blocked by ad blockers and privacy settings. The Conversions API sends the same events from your server or CRM. Running both with deduplication gives Meta the most complete data.

How do I send closed-won deals from Salesforce or HubSpot back to Google Ads?

Capture the GCLID on every form submission, store it on the contact or lead record, and import conversions when the deal reaches a stage you care about. I can set this up through a native integration, Zapier or scheduled uploads.

Do I need server-side tracking?

Not always. Many businesses get most of the benefit from Enhanced Conversions, the Conversions API and offline imports. I recommend server-side tagging when browser tracking loss is clearly hurting performance.

How long does a tracking fix take?

Most of my audits take about a week. Fixes usually go live within two to four weeks, depending on how many platforms and systems are involved.

Will fixing tracking change my reported results?

Usually, yes. Numbers often drop at first as duplicates and junk conversions are removed, then real performance becomes visible and bidding improves.

Can you work with our existing agency or in-house team?

Yes. I often fix tracking for teams that keep managing campaigns themselves, and I document everything so they can maintain it.

Related

Keep exploring.

📡

Conversion tracking

Enhanced Conversions, Meta CAPI, GCLID and CRM events, set up and debugged by me.

Learn more →
🔎

Google Ads management

Search and Performance Max, managed by me to cost per acquisition and revenue.

Learn more →
💰

PPC management services

Google, Meta and LinkedIn ads, run as one profit-focused program.

Learn more →

Find out what your ads are really optimizing to.

Book a tracking audit. I'll map every event from click to closed-won and show you where the data breaks.

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