Taking on new clients

Find the leak.
Fix the funnel.
Fill the pipeline.|

I'm Faysul Amin. I run performance marketing, demand gen and ABM for SMBs and B2B SaaS teams that need customers, not clicks, all built on tracking that counts real revenue.

Work with me → See my results
pipeline_audit.sh
❯ cutthelag audit --funnel client_acme
  Scanning 14 touchpoints...
  Tracking coverage: 62% (gaps in mid-funnel)
  Lead drop-off: landing → demo = 74%
  Wasted ad spend identified: $4,200/mo
❯ cutthelag fix --deploy
  Deploying new landing pages... done
  Installing conversion tracking... done
  Campaign revamp... done
✓ Pipeline impact: +$40K projected net new MRR
24x
Contracts signed at NADA
In-house · Ikon Technologies
Situation
In-house at Ikon Technologies. The company averaged just 4 contracts per tradeshow. No demand gen existed; it relied entirely on outbound cold calling with 70% demo no-show rates.
Task
Build inbound lead gen from scratch and drive measurable contract volume at NADA, the company's key industry tradeshow.
Action
Designed an integrated omni-channel campaign across Google Ads, Meta, LinkedIn, and email. Built ABM infrastructure with lead scoring, ICPs, and automated nurture flows targeting attendees.
Result
4 contracts → 97 contracts signed at NADA. Monthly leads up 310% YoY. Demo no-shows down 70%.
70%
CAC reduction
In-house · Spiffy
Situation
In-house at Spiffy. B2C CAC sat at $52/customer, while B2B CPL was $181/lead. Unit economics were unsustainable for scaling either segment.
Task
Reduce acquisition costs across both B2C and B2B segments while maintaining or growing lead volume.
Action
B2C: Continuous campaign and landing page A/B testing across Meta, TikTok, and SEM with CPL-focused optimization. B2B: Strategic audience and keyword refinement to drive efficiency at scale.
Result
B2C CAC: $52 → $16 (70% reduction). B2B CPL: $181 → $57 with lead volume up 3x on the same budget.
+210%
Bookings in month one
Client · Petroglyph Ceramics
Situation
Multi-location pottery studio had run Google Ads before with no conversion tracking and no measurable results. CTR sat at ~2% at launch.
Task
Build a data-first Google Ads engine from scratch with proper tracking, and drive bookings across 6 locations on a $600/mo budget.
Action
Set up GTM, GA4, and conversion events across website and Shopify. Restructured keywords, shifted bidding from Maximize Clicks to Maximize Conversions, and expanded to Display and Search Partners.
Result
Monthly bookings up 210% in month one. 112 table bookings, 28 phone clicks and 12 gift card checkouts. CTR went from 2% to 18% in two months.
7x
Conv. rate growth
Client · Nopal Cyber
Situation
Nopal Cyber's Google Ads had a 0.49% conversion rate at start of 2025. LinkedIn CTR was 0.71%. Campaigns were budget-limited but underperforming.
Task
Maximize conversions and contact generation across Google and LinkedIn while maintaining or reducing budgets.
Action
Reduced target CPA, refined keyword structure, paused underperforming terms, and ran continuous audience and ad testing.
Result
Conversion rate: 0.49% → 3.61% (7x). LinkedIn CTR: 0.71% → 3.48%. Contacts up 55% (92 → 143) despite budget cuts.
What I bring

Performance first.
Demand gen when you need pipeline.

Paid media held to cost per customer and revenue, with growth marketing as an extra layer when you want to push further.

💰

Performance marketing

Paid search and paid social managed to CAC, CPA and ROAS, not clicks.

Explore →
🎯

Google Ads

Search and Performance Max built around conversions that make you money.

Explore →
📣

Paid social

LinkedIn and Meta ads that reach buyers, not browsers.

Explore →
🧲

Demand generation

Pipeline programs, HubSpot or Salesforce and nurture for B2B SaaS.

Explore →
🏢

Account-based marketing

Target accounts, buying committees and coordinated plays with your sales team.

Explore →
📈

+ Growth marketing layer

Funnel audits, email and CRO on top of the paid engine.

Explore →
My specialty · Conversion tracking

Most ad accounts optimize
to the wrong thing.

Client · CardFlight, payments SaaS
Google Ads Meta Lower-funnel tracking Zapier Salesforce

The situation

CardFlight's ads could only see the top of the funnel. Applications, approvals and activations happened in other systems, so Google and Meta were optimizing blind. The team had lived with that gap for years.

What I did

  • Implemented lower-funnel conversion tracking for applications, approvals and activations.
  • Connected the key systems through Zapier so downstream events flow back to the ad platforms.
  • Moved campaign and budget decisions onto lower-funnel data instead of form fills.
“Faysul strengthened our measurement foundation by implementing lower-funnel conversion tracking for applications, approvals, and activations.”Ethan Kirk, marketing leader at CardFlight
See conversion tracking →
The results
Weeks
to fix a tracking gap the team had lived with for years
3
lower-funnel events tracked: applications, approvals, activations
Who I serve

Two kinds of teams.
One goal: more customers.

🏪

SMBs & local businesses

Every dollar has to come back. I make sure your ads bring customers through the door, not just clicks.

  • Google Ads for local demand
  • Meta ads that sell
  • Tracking you can trust
For SMBs →
⚡

B2B SaaS

You've built the product. I build the engine that fills your pipeline and keeps CAC in check.

  • Performance and demand gen
  • ABM with your sales team
  • HubSpot and Salesforce tracking
For B2B SaaS →
Faysul Amin
Who you'll work with

Faysul Amin

AI-native performance & demand gen marketer

You work with me directly: no account managers, no handoffs. I've spent 14+ years running paid media, building demand engines and fixing broken tracking at Samsung, Spiffy, EverCommerce and Ikon Technologies, and for clients like CardFlight and Nopal Cyber.

I build with AI to move fast, and I make every call myself.

More about me →
How I work

Three steps to pipeline.

01 _diagnose

I audit the funnel

I map every touchpoint from ad click to closed deal, find where leads and money drop off, and put a number on what it's costing you.

02 _build

I ship the engine

I launch the campaigns, build the landing pages and wire the tracking into your CRM myself, so every result is measured end to end.

03 _optimize

We compound the gains

Weekly optimization, testing and budget shifts toward what's working, with you seeing exactly why each change was made.

Results

Results, not reports.

Numbers from work I've done, in-house and for clients.

In-house · Ikon TechnologiesDemand gen & ABM
97 contracts at NADA, versus 3–5 historically
I built demand generation from zero and ran an account-based, omni-channel tradeshow campaign.
97 contracts signed 230+ demos booked Leads +310% YoY
Demand Gen ABM HubSpot
See demand generation →
Client · ShyftOffMay – Jun 2025
Cost per conversion from $485 to $14
I audited bottom-of-funnel Google campaigns, rebuilt the landing page and wired conversion tracking into the CRM.
Cost/conv: $485 → $14 Conv. rate: 1.28% → 35.29%
Google Ads CRO GTM
See Google Ads →
Client · Berkeley School of TheologyHigher education
322 admissions leads at $9.80 each
Per-webinar Meta campaigns, dedicated landing pages and admissions lead forms in English and Spanish. Attendance tripled.
322 leads at $9.80 CPL 3× webinar attendance
Meta Ads Google Ads
See paid social →
Client · Kent, home improvementLocal services
60% fewer form fills, 160% more revenue
I rebuilt conversion events around the leads that actually close, then optimized to quality instead of volume.
Closed deals +90% Revenue +160%
Google Ads Conversion tracking
See performance marketing →
AI-native

I build with AI.
This website is the proof.

I built this site, its CRM, forms, follow-up emails and content engine with AI in 3 days. Here's what that looks like when I bring it to your stack.

⚡

Website, CRM and forms

Designed, built and migrated to HubSpot, with every form feeding the CRM.

See how →
📬

Automated follow-up

Every form submission gets a personal follow-up with a link to book a call.

See how →
🔎

Content and search engine

Scheduled blog and LinkedIn publishing, plus SEO, AEO and GEO built in.

See how →
FAQ

Questions I get a lot.

What does Cut The Lag actually do?

Cut The Lag is my practice. I find where your funnel leaks and fix it: performance marketing on Google, Meta and LinkedIn, conversion tracking that connects ad clicks to closed deals in your CRM, demand generation and ABM in HubSpot or Salesforce, and landing pages that convert. You get the strategy and the hands-on execution from the same person: me.

Who do you work with?

Two kinds of businesses: small and local businesses whose ads have to pay for themselves, and B2B SaaS companies that need qualified pipeline, not a pile of MQLs.

How does an engagement usually start?

With an audit. I map your tracking, spend and conversion path from ad click to closed deal, then hand you a prioritized fix list. From there you can have me fix it, run it month to month, or take the list and run with it yourself.

Why do you start with tracking?

Because Google and Meta can only optimize to what you tell them to count. If they only see form fills, they'll find you more form fills. Fixing Enhanced Conversions, the Conversions API and CRM events first makes every dollar after that work harder.

Testimonials

What people say.

What clients, managers and colleagues say about working with me.

Faysul strengthened our measurement foundation by implementing lower-funnel conversion tracking for applications, approvals, and activations, connecting key systems through Zapier, and improving the data available for campaign and budget decisions. He clearly understands that successful paid acquisition requires more than campaign management: it depends on sound measurement, ongoing testing, strong positioning, and a workable end-to-end funnel.
EK
Ethan Kirk
Marketing leader at CardFlight — client
He's incredibly analytical, but not in a way that slows things down — he uses data to actually move things forward. He has a deep understanding of paid media and the full customer journey, and is always thinking about how everything connects rather than optimizing in silos. He asks smart questions, catches things others miss, and consistently turns insights into action. Beyond that, he's just great to work with. Collaborative, engaged, thoughtful, and brings a really positive energy to the team. Would work with him again in a heartbeat.
CC
Charlotte Carey
Account Based Marketing Leader — managed Faysul directly at EverCommerce
Faysul demonstrated exceptional commitment and dedication, playing a pivotal role in our growth story. His expertise in paid advertising strategy and insightful contributions significantly propelled our company's success across B2B and B2C audiences. His ability to make tough budget decisions, coupled with his innovative approach, truly set him apart. I am confident that his skills and determination will lead to remarkable achievements.
GL
Grayson Leverenz
Founder at Groove GTM | CMO — senior to Faysul at Spiffy
He possesses a unique blend of creativity, analytical skills, and a deep understanding of market dynamics, which he leveraged to drive our growth initiatives successfully. During his tenure of over two years, his contributions were not only numerous but also invaluable — he is a wealth of knowledge when it comes to digital marketing, go-to-market strategy, PPC, SEO, social advertising, and measurement and data analytics. Any organization would be fortunate to have Faysul on board.
BC
Brian Chapman
VP of Growth at ReFiBuy.ai — managed Faysul directly at Spiffy
Faysul was a key member of our marketing team, especially in transitioning to Google Analytics 4. His knowledge of GA4 proved essential in generating detailed reports that guided our strategic choices. His adeptness in managing digital ad campaigns, using data, and aligning with company objectives showed his capacity to turn complex data into practical marketing strategies. A valuable addition to any team working on growth marketing and digital strategy.
KS
Kelsey Sullivan
Creative Director at RW3 CultureWizard — same team as Faysul at Spiffy
Faysul surprises you. He is continuously bringing in new ideas and easily formulates them to become presentable and functional. He has the ability to analyze different scenarios and constructs, bringing new inferences always. He is an excellent communicator — articulate and clear. He demonstrates a profound professional work ethic with a continuous ability to learn. He is an essential team player and would without a doubt be a productive dynamic to any endeavor he undertakes.
LA
L'na Arjan
Project Manager | Corporate Communications Team Lead — managed Faysul directly at Edelman
He has enthusiasm, energy and his relationship with colleagues is one of commitment and respect. He's passionate for his job and the industry, which I personally find amazing. Straight to the point and very concise, which helps a lot in the creative process — he offers really smart insights, too. Also, he's always looking for different approaches for some problems. If you want an articulated “fresh” thinker I do suggest you talk to him.
FC
Fabio Caveira
Associate Creative Director — same team as Faysul at VMLY&R
I have had the privilege of working with Faysul for the past two years. Through those years, I have seen Faysul work really hard to achieve his goals while not hesitating to go the extra mile. Faysul is a creative thinker and possesses a can-do attitude, he is a pleasure to work with and passes huge energy of positiveness to his colleagues.
SA
Saif Abdo
Procurement Department Head at Samsung Electronics — same team as Faysul at Samsung
Faysul is a hard-working individual and a self-learner. I've been working with Faysul for the past 2 years, and he is definitely an asset to the marketing team. He's been excellent in handling our social media agencies and has a very good eye for details. He has been consistent in delivering results.
HM
Hani Morrar
Founder of The Olive Tree — same team as Faysul at Samsung

Ready to cut the lag?

Tell me where your funnel hurts. I'll reply within one business day with next steps, not a sales script.

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