Google Ads management company

Google Ads management
that answers to revenue.

I manage Google Ads for businesses that need paid search to pay back. I run Search, Performance Max and Display campaigns end to end, with conversion tracking tied to leads, pipeline and revenue. You work with me directly, not a junior account manager.

Search Performance Max Display & YouTube Conversion tracking Google Ads certified
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In short

What does Google Ads management include?

Google Ads management is the ongoing work of planning, building and optimizing your Google advertising so it produces customers at a profitable cost. It covers keyword and audience strategy, campaign structure, ad copy, bidding, budgets, landing pages and conversion tracking, plus regular reporting on what the spend returned.

I manage every account to cost per acquisition, return on ad spend and revenue, not clicks or impressions.

What's included

Full-service Google Ads management.

🔍

Audit and strategy

A full account audit and a plan I build around your margins, sales cycle and goals.

🧱

Search campaigns

Keyword research, intent-based ad groups, responsive search ads and tight negatives.

⚡

Performance Max

Asset groups, audience signals and brand exclusions so PMax finds new demand.

🎚️

Bidding and budgets

Bid strategies that mature from conversions to value, with budget moved by marginal return.

📡

Conversion tracking

Enhanced Conversions, call tracking and CRM imports, so Google optimizes to real outcomes.

🚀

Landing page alignment

Pages matched to ad intent, the fastest lever for conversion rate.

1.28% → 35.29%
conversion rate
$485 → $14
cost per conversion
2% → 18%
click-through rate
+260%
ROAS for a B2B client
How it works

Audit, fix, then scale.

01

Audit

I review your account structure, search terms, wasted spend and tracking line by line.

02

Fix the foundation

I tie conversion tracking to real outcomes, clean up the structure and tighten negatives.

03

Launch and optimize

I rebuild campaigns around intent, then optimize weekly on the numbers that matter.

04

Scale what pays

I move budget by marginal return and report clearly on cost per acquisition and revenue.

Results

Examples from accounts I've managed.

ShyftOffB2B services (client)
Cost per conversion from $485 to $14
For ShyftOff, I audited bottom-of-funnel campaigns, rebuilt the landing page and configured GTM conversion tracking and CRM integration.
Conv. rate: 1.28% → 35.29% Cost/conv: $485 → $14 P-Max conv: 0.6% → 20%
Search P-Max CRO GTM
Nopal CyberB2B cybersecurity (client)
Conversion rate up 7× on a smaller budget
For Nopal Cyber, I reallocated budget by marginal return, lowered target CPA and rebuilt the keyword structure.
Conv. rate: 0.49% → 3.61% ROAS +260% Contacts +55%
Google Ads LinkedIn Ads
Petroglyph CeramicsLocal, 6 locations (client)
210% spike in monthly bookings
For Petroglyph Ceramics, I launched on $600 a month with GTM and Shopify tracking, restructured keywords by location and moved to conversion bidding.
CTR: 2% → 18% 112 table bookings +210% bookings
Search Display GTM Shopify
What clients say

Measurement you can actually trust.

Faysul strengthened our measurement foundation by implementing lower-funnel conversion tracking for applications, approvals, and activations, connecting key systems through Zapier, and improving the data available for campaign and budget decisions. He clearly understands that successful paid acquisition requires more than campaign management: it depends on sound measurement, ongoing testing, strong positioning, and a workable end-to-end funnel.
EK
Ethan Kirk
Marketing leader at CardFlight — client
He's incredibly analytical, but not in a way that slows things down — he uses data to actually move things forward. He has a deep understanding of paid media and the full customer journey, and is always thinking about how everything connects rather than optimizing in silos. He asks smart questions, catches things others miss, and consistently turns insights into action. Beyond that, he's just great to work with. Collaborative, engaged, thoughtful, and brings a really positive energy to the team. Would work with him again in a heartbeat.
CC
Charlotte Carey
Account Based Marketing Leader — managed Faysul directly at EverCommerce
Faysul demonstrated exceptional commitment and dedication, playing a pivotal role in our growth story. His expertise in paid advertising strategy and insightful contributions significantly propelled our company's success across B2B and B2C audiences. His ability to make tough budget decisions, coupled with his innovative approach, truly set him apart. I am confident that his skills and determination will lead to remarkable achievements.
GL
Grayson Leverenz
Founder at Groove GTM | CMO — senior to Faysul at Spiffy
He possesses a unique blend of creativity, analytical skills, and a deep understanding of market dynamics, which he leveraged to drive our growth initiatives successfully. During his tenure of over two years, his contributions were not only numerous but also invaluable — he is a wealth of knowledge when it comes to digital marketing, go-to-market strategy, PPC, SEO, social advertising, and measurement and data analytics. Any organization would be fortunate to have Faysul on board.
BC
Brian Chapman
VP of Growth at ReFiBuy.ai — managed Faysul directly at Spiffy
Faysul was a key member of our marketing team, especially in transitioning to Google Analytics 4. His knowledge of GA4 proved essential in generating detailed reports that guided our strategic choices. His adeptness in managing digital ad campaigns, using data, and aligning with company objectives showed his capacity to turn complex data into practical marketing strategies. A valuable addition to any team working on growth marketing and digital strategy.
KS
Kelsey Sullivan
Creative Director at RW3 CultureWizard — same team as Faysul at Spiffy
Faysul surprises you. He is continuously bringing in new ideas and easily formulates them to become presentable and functional. He has the ability to analyze different scenarios and constructs, bringing new inferences always. He is an excellent communicator — articulate and clear. He demonstrates a profound professional work ethic with a continuous ability to learn. He is an essential team player and would without a doubt be a productive dynamic to any endeavor he undertakes.
LA
L'na Arjan
Project Manager | Corporate Communications Team Lead — managed Faysul directly at Edelman
He has enthusiasm, energy and his relationship with colleagues is one of commitment and respect. He's passionate for his job and the industry, which I personally find amazing. Straight to the point and very concise, which helps a lot in the creative process — he offers really smart insights, too. Also, he's always looking for different approaches for some problems. If you want an articulated “fresh” thinker I do suggest you talk to him.
FC
Fabio Caveira
Associate Creative Director — same team as Faysul at VMLY&R
I have had the privilege of working with Faysul for the past two years. Through those years, I have seen Faysul work really hard to achieve his goals while not hesitating to go the extra mile. Faysul is a creative thinker and possesses a can-do attitude, he is a pleasure to work with and passes huge energy of positiveness to his colleagues.
SA
Saif Abdo
Procurement Department Head at Samsung Electronics — same team as Faysul at Samsung
Faysul is a hard-working individual and a self-learner. I've been working with Faysul for the past 2 years, and he is definitely an asset to the marketing team. He's been excellent in handling our social media agencies and has a very good eye for details. He has been consistent in delivering results.
HM
Hani Morrar
Founder of The Olive Tree — same team as Faysul at Samsung
FAQ

Questions I get a lot.

How much does Google Ads management cost?

My management is usually a monthly fee separate from your ad spend, based on account size and scope. I'll give you a clear quote after a free account review.

What is the difference between a Google Ads agency and doing it in-house?

An outside specialist brings experience from working across many accounts and platforms. In-house gives you full-time focus. Many companies combine both, with me handling strategy, tracking and optimization while their team runs day to day.

Do I keep ownership of my Google Ads account?

Always. The account, its data and its history stay in your name.

Do you manage Performance Max?

Yes, with brand exclusions and audience signals so PMax doesn't simply take credit for searches you would have won anyway.

How do you report on results?

Monthly reporting on cost per acquisition, conversion rate, return on ad spend and revenue, plus what I changed and why.

Is there a minimum contract?

I agree on scope with you before any work starts. Most engagements begin with an audit so you can judge my work before committing long term.

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📡

Conversion tracking

Enhanced Conversions, Meta CAPI, GCLID and CRM events, set up and debugged by me.

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📍

Google Ads consultant in Fort Worth

Local Google Ads help for Fort Worth and DFW businesses, from someone based here.

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