Who I serve · SMBs & local businesses

Marketing that has to
pay for itself.

When the budget is real money, every click has to earn its keep. I build Google and Meta campaigns around bookings, calls and sales, and I track every one so you know exactly what you're getting back.

Google Ads Meta Ads Local search Conversion tracking
Get an account review → See Google Ads
Sound familiar?

Where small budgets leak.

💸

Paying for clicks that never call

Broad keywords and no negatives, so you pay for people who were never going to buy.

❓

No idea which ads bring customers

No conversion tracking, so the platform optimizes to clicks and you guess.

📄

Reports, not results

A monthly PDF of impressions from someone you never hear from.

What I do

Built for bookings, calls and sales.

🎯

Google Ads for local demand

Search campaigns built around the people already looking for what you sell, location by location.

  • Location-level campaigns
  • Call and booking tracking
  • Negative keyword hygiene
Google Ads →
📣

Meta ads that sell

Offers, retargeting and lookalike audiences that turn local attention into customers.

  • Retargeting past visitors
  • Lookalikes from real buyers
  • Instant forms and offers
Paid social →
📊

Tracking you can trust

GA4, GTM, Enhanced Conversions and Meta CAPI across your site, booking tool or Shopify, so the platforms chase paying customers.

  • Bookings, calls and purchases tracked
  • Enhanced Conversions and Meta CAPI
  • One simple dashboard
Conversion tracking →
🔍

A funnel audit first

Before I spend a dollar of yours, I find where your current ads and site lose customers.

  • Wasted spend identified
  • Quick wins in week one
Growth marketing →
Case study · Google Ads

Bookings up 210%
on a $600 monthly budget.

Client · Petroglyph Ceramics, six-location paint-your-own-pottery studio
Local business Google Ads GTM GA4 Shopify

The situation

Petroglyph Ceramics had run Google Ads before with no conversion tracking and nothing to show for it. The ask: drive table bookings across six locations on a $600 a month budget.

What I did

  • Set up GTM, GA4 and conversion events across the website and Shopify before spending a dollar.
  • Restructured keywords around booking intent for each location.
  • Moved bidding from Maximize Clicks to Maximize Conversions once the data matured.
  • Expanded into Display and Search Partners after the core campaigns were profitable.
Let's talk about yours →
The results
+210%
monthly bookings in month one
112
table bookings, plus 28 phone clicks and 12 gift card checkouts
2% → 18%
click-through rate in two months
+20%
further volume in month two
Case study · Performance marketing

60% fewer form fills.
160% more revenue.

Client · Kent, home improvement contractor
Local services Google Ads Conversion tracking Lead quality

The situation

Kent's ads were producing plenty of form submissions, but most were tire-kickers. Sales was busy, and revenue wasn't moving.

What I did

  • Audited which leads actually closed and rebuilt conversion events around those signals.
  • Stopped optimizing to raw form fills and started optimizing to lead quality.
  • Tightened keywords and targeting to match high-intent searches.
Let's talk about yours →
The results
−60%
form submissions (the junk ones)
+90%
closed deals
+160%
revenue
Testimonials

What people say.

What clients, managers and colleagues say about working with me.

Faysul strengthened our measurement foundation by implementing lower-funnel conversion tracking for applications, approvals, and activations, connecting key systems through Zapier, and improving the data available for campaign and budget decisions. He clearly understands that successful paid acquisition requires more than campaign management: it depends on sound measurement, ongoing testing, strong positioning, and a workable end-to-end funnel.
EK
Ethan Kirk
Marketing leader at CardFlight — client
He's incredibly analytical, but not in a way that slows things down — he uses data to actually move things forward. He has a deep understanding of paid media and the full customer journey, and is always thinking about how everything connects rather than optimizing in silos. He asks smart questions, catches things others miss, and consistently turns insights into action. Beyond that, he's just great to work with. Collaborative, engaged, thoughtful, and brings a really positive energy to the team. Would work with him again in a heartbeat.
CC
Charlotte Carey
Account Based Marketing Leader — managed Faysul directly at EverCommerce
Faysul demonstrated exceptional commitment and dedication, playing a pivotal role in our growth story. His expertise in paid advertising strategy and insightful contributions significantly propelled our company's success across B2B and B2C audiences. His ability to make tough budget decisions, coupled with his innovative approach, truly set him apart. I am confident that his skills and determination will lead to remarkable achievements.
GL
Grayson Leverenz
Founder at Groove GTM | CMO — senior to Faysul at Spiffy
He possesses a unique blend of creativity, analytical skills, and a deep understanding of market dynamics, which he leveraged to drive our growth initiatives successfully. During his tenure of over two years, his contributions were not only numerous but also invaluable — he is a wealth of knowledge when it comes to digital marketing, go-to-market strategy, PPC, SEO, social advertising, and measurement and data analytics. Any organization would be fortunate to have Faysul on board.
BC
Brian Chapman
VP of Growth at ReFiBuy.ai — managed Faysul directly at Spiffy
Faysul was a key member of our marketing team, especially in transitioning to Google Analytics 4. His knowledge of GA4 proved essential in generating detailed reports that guided our strategic choices. His adeptness in managing digital ad campaigns, using data, and aligning with company objectives showed his capacity to turn complex data into practical marketing strategies. A valuable addition to any team working on growth marketing and digital strategy.
KS
Kelsey Sullivan
Creative Director at RW3 CultureWizard — same team as Faysul at Spiffy
Faysul surprises you. He is continuously bringing in new ideas and easily formulates them to become presentable and functional. He has the ability to analyze different scenarios and constructs, bringing new inferences always. He is an excellent communicator — articulate and clear. He demonstrates a profound professional work ethic with a continuous ability to learn. He is an essential team player and would without a doubt be a productive dynamic to any endeavor he undertakes.
LA
L'na Arjan
Project Manager | Corporate Communications Team Lead — managed Faysul directly at Edelman
He has enthusiasm, energy and his relationship with colleagues is one of commitment and respect. He's passionate for his job and the industry, which I personally find amazing. Straight to the point and very concise, which helps a lot in the creative process — he offers really smart insights, too. Also, he's always looking for different approaches for some problems. If you want an articulated “fresh” thinker I do suggest you talk to him.
FC
Fabio Caveira
Associate Creative Director — same team as Faysul at VMLY&R
I have had the privilege of working with Faysul for the past two years. Through those years, I have seen Faysul work really hard to achieve his goals while not hesitating to go the extra mile. Faysul is a creative thinker and possesses a can-do attitude, he is a pleasure to work with and passes huge energy of positiveness to his colleagues.
SA
Saif Abdo
Procurement Department Head at Samsung Electronics — same team as Faysul at Samsung
Faysul is a hard-working individual and a self-learner. I've been working with Faysul for the past 2 years, and he is definitely an asset to the marketing team. He's been excellent in handling our social media agencies and has a very good eye for details. He has been consistent in delivering results.
HM
Hani Morrar
Founder of The Olive Tree — same team as Faysul at Samsung
FAQ

Questions I get a lot.

What budget do I need to start?

I've driven strong results for clients on as little as $600 a month in Google Ads. Tracking and structure matter more than budget. If your budget is too small to learn from, I'll tell you.

Do you need to change my website to set up tracking?

No code changes. I install everything through Google Tag Manager, which keeps tracking separate from your site's code, so a tracking change can't break your website.

Can you track phone calls and bookings, not just forms?

Yes. Calls from ads and your site, booking tools like Calendly, Shopify purchases, gift card checkouts and even get-directions clicks can all be tracked as conversions, so Google optimizes to real customers.

How soon will I know if it's working?

Tracking fixes and wasted-spend cuts show up in the first weeks. Plan on 60–90 days for bidding to settle and for a clear picture of cost per customer.

Want your ads to pay for themselves?

Share your website and what you spend today. I'll tell you where the money is leaking.

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